Every time I open an email is a game of roulette.
Because when you divide the number of promotional emails you get a day (like, 100000) by the number of promotional emails you open in a day (like, 3), you realize that public relations and marketing companies have to do a lot of work to get you to click. (And what about us: Do Food52's email subject lines tempt you?)
And that results in subject lines that are so funny, deceptive, or downright confusing, you never know what you're going to get. (It also means I accidentally delete a lot of emails from my friends and family. I swear I never got it!)
Here's a sample of some of the subject lines that most surprised, puzzled, or delighted me over the past month:
Baker Uses Scientology as the "Special Ingredient" > The "Meet a Scientologist" series (did you know that the Church of Scientology was the first major religion to launch its own official YouTube channel?)
Fwd: Dannon Announcement!! > "Dannon is holding a press conference tomorrow, Thursday, July 14th to discuss its new products with non-GMO ingredients as well as their commitment to more transparency in labeling!" Exclamation point!
Survey Finds The Weirdest Food Grown in America Is… > Ball jars (and the answer is: habanero, ghost, and purple bell peppers)
Veggie Carpaccio For The Win! > an East Village restaurant
Do you have a personal subject line philosophy? Tell us in the comments!