Well, here's something to "gnaw" on: It's been a year to the day since we first saw this video below of Pizza Rat. Don't you remember that little sneak of a rodent, descending the stairs as if he's Cinderella, a dollar slice dressed in cheese between his teeth?
Some may say he's just a stupid meme, a possible hoax even, and I bristle at the suggestions—what a way to reduce his cultural import. Others may grasp for larger conclusions about how he embodies the gestalt of our era, inching toward a theory of our viral rats. Enough! No need for a thinkpiece. The hard facts suffice.
Indeed, obscured in these Pizza Rat musings is the fact that the past year's seen a ton of pizza innovations, and if you distort your vision, you'll realize that the thematic artery connecting them all is Pizza Rat. His imprint upon the larger pizza industry is at once undeniable and remarkably under-examined. I'm not quite sure how this happened, but I'm here to rectify that. Here we go:
A photo posted by YEDS (@yedscollective) on
A photo posted by DeadSingersParty (@deadsingersparty) on
So there it is. I'm sure that if you really reach for it, Pizza Rat assumes some weighty, symbolic truth that takes it beyond what we see in that fourteen-second video. Have any pizza innovations attributed to Pizza Rat to add? Tell me in the comments—in the name of his first year anniversary.