Happy Columbus Day, I guess. Just kidding.
Columbus Day is a holiday that is objectively bad and incorrect for reasons other people have written about already. The holiday effectively functions as an observance of indigenous people's pain and trauma. Hm...doesn't sound great to me!
Our awareness of this has crept into our cultural vernacular, particularly when it comes to food. I'm talking about "Columbusing," that rather unbecoming trend of writers in food and lifestyle media coming upon an imagined Other's food for the first time and using language that suggests they've 'discovered' it themselves for the benefit of the rest of the world. (Columbusing has become common verbiage popularized by the 2014 College Humor video above.)
And still, the egregiousness continues. Let's take a look at what this past month alone has wrought:
Sigh. Anyway, all I'm saying is that Columbusing is bad and we shouldn't do it. And by "we," I really mean it. If we screw this up, tell us. It seems that 2016, food and lifestyle media has reached a precipice in which we're coming to agree that, yes, Columbusing is not good. (Just look to the furor generated by Bon Appetit's pho crime.)
We want to be held to the same standards that we're holding others to. When journalists enter this industry, they make a pact to hold themselves to a certain standard of rigor and respect for their readers. In short, let's not Columbus. I would like to do away with this genre. Now please observe Indigenous People's Day.
Any examples of 'Columbusing' you'd like to share? Let us know in the comments!
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