News broke, sometime in the wee hours of this morning, that Pantone has selected their new Color of the Year for 2017. As always, their choice is a mash-up of trends they've been seeing in the fashion and design world and a projection of sorts, hopeful or otherwise, on the year ahead. Last year's colors, rose quartz and a light blue called "serenity," were easy to like—easy on the eyes, easy to mix into the existing color schemes in our wardrobes and homes.
But this year's color—called Greenery, "a fresh and zesty yellow-green," as Pantone puts it—is a little more surprising, and complex. It's meant to symbolize everything from the "lushness of the great outdoors" to the reinvigorating nature of a deep breath, and also "reassurance" in the amidst of our currently tumultuous political climate.
As the New York Times has already pointed out, Greenery green is everywhere in the world of food and home—think of all the green plant walls, and green juices, and matchas, and, well, greens. When, in March, I wrote about how great green paints can be, every designer I reached out to piped up with a green paint suggestion in minutes, all glowing with praise for green walls.
And yet, this particular shade is not as easy to love as baby blue and dusty pink (or even "marsala," the color from two years ago). I polled our company to hear instinctive reactions, and here's what I found.
What people liked about Greenery:
The quickest responses to my inquiry were all negative, such as "NO." Here's why the dissenters were turned off:
*Jojo and Kristina are buyers for our Shop, so don't expect a flood of Kermit-green accents there in the coming year.
The majority of Food52ers felt conflicted about this color, choosing to defend one thing about it but not another:
While my primary reaction was surprise (it's such a departure from the moody, dusty tones of years past!) I fall pretty squarely in the dislike category. Pantone could have gone even brighter and perkier—as in potato vine green, I earnestly argued to our editorial team—to really drive home the hopefulness and spirit they say they want to achieve. But that said, I didn't attend any runway shows this year—for shame—so I'm not really sure what colors are trotting down the Gucci catwalks.
Greenery: Do you like it or love it or hate it or feel funny about it? (Pantone's version... not the real thing!)