On Black & Highly Flavored, co-hosts Derek Kirk and Tamara Celeste shine a light on the need-to-know movers and shakers of our food & beverage industry.
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6 Comments
KTFoley
January 17, 2017
The lead-in is pretty tone deaf, but it can be fixed. Removing two words from the headline would dampen 90% of the condescension, intended or not. Change it to read "If you're concerned about Nutella, make your own."
That way, readers wouldn't run into the sentence "A lot of us don’t have time for this." and wonder whether "this" refers to Ferraro's defense, palm oil altogether, or worrying about what's in beloved junk foods.
But I'll concede that two other things caught my eye: the misuse of "ensure" and the description of removing hazelnut skins which definitely reads as though the writer has heard about the technique but never tried it with an eye toward describing it for a recipe.
Good editors add a ton of value when they catch these things beforehand.
That way, readers wouldn't run into the sentence "A lot of us don’t have time for this." and wonder whether "this" refers to Ferraro's defense, palm oil altogether, or worrying about what's in beloved junk foods.
But I'll concede that two other things caught my eye: the misuse of "ensure" and the description of removing hazelnut skins which definitely reads as though the writer has heard about the technique but never tried it with an eye toward describing it for a recipe.
Good editors add a ton of value when they catch these things beforehand.
Ali
January 17, 2017
Like all of this writers articles, I really enjoy the subtle humor here. It's one of the reasons F52 is a favorite website. I'm a vegan and don't feel like the article necessarily trivialized palm oil concerns either. Thank you, and keep up the good work. We all need to laugh more.
dymnyno
January 16, 2017
I have a recipe for nutella that I call coffee- nochella because I wasn't sure about using a trade marked name. It's included in my recipe for coffee-nochella bread pudding.
Brenna
January 16, 2017
Wow, what a condescending article. We do our best to never buy anything with palm oil due to the environmental effects of producing it, but the author makes it seem like this is a silly manufactured concern about nothing serious. The tone is completely off putting and uneducated. Palm oil is one of the leading drivers of rainforest deforestation, which not only affects the immediate region, but contributes to global CO2 levels. This isn't silly or inconsequential and the issue deserves more than a snarky sentence or two about oragutauns.
Kenzi W.
January 16, 2017
Hi both—sorry you feel this way! This article was in no way meant to trivialize the concerns around palm oil.
Amy P.
January 16, 2017
I also got the snarky, condescending vibe - I thought maybe it was just how I was reading it but maybe not. While yes, I can make my own (more expensive, grainier) Nutella, I'd rather Ferrero listen to its former customers and attempt to find an alternative.
As an aside - I think Ferrero was trying to "assure" their customers, not "ensure" them (well, that too, but not in that sentence perhaps! :)
As an aside - I think Ferrero was trying to "assure" their customers, not "ensure" them (well, that too, but not in that sentence perhaps! :)
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