On Wednesday, Newell Brands rolled out a few new additions to its ever-expanding selection of mason jars, those pretty little vessels that have kept the company afloat for years. Ball, the subsidiary of Newell that manufactures these jars, isn’t putting the kibosh on its original design, just expanding its portfolio with these new iterations of the product's basic template.
Ball's now offering mini four-ounce jars, 16-ounce smooth-sided jars, and some with more foolproof latches. It's begun to sell recipe cards that'll walk canning novices like myself through simple recipes, like Dill Pickle Mix and Sweet and Tangy Bread & Butter Pickle Mix, along with pre-portioned spice packets. The company has also expanded the lifespan of its lids to 18 months.
Perhaps the most exciting new product they’ve rolled out, though, is their spiral mason jar. It looks, essentially, like a wider hourglass figurine, with a svelte, sleek torso that gets thinner as you get to the middle of the jar before it rounds out near its bottom.
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“The modern shape lends beautifully to beverage and crafting uses, while also remaining ideal for home canning,” Ball boasts of its new spiral jars. I doubt that's a lie. Ball’s been making mason jars for 130 years, and they’ve since proven to be especially versatile, multipurpose vestibules. Sometimes, a jar is not just a jar. You can pickle whatever your heart desires. Can something. Plant a flower. Drink tea out of it, as I do. Embrace its versatility. I, for one, am pretty jazzed to put my spiral jar to good use—there are so many uses, after all.
What do you think of the new spiral mason jar? Let us know in the comments.
Mayukh Sen is a James Beard Award-winning food and culture writer in New York. His writing has appeared in the New York Times, the New Yorker, Bon Appetit, and elsewhere. He won a 2018 James Beard Award in Journalism for his profile of Princess Pamela published on Food52.