So Hot Right Now

Calling It: These Rose-Shaped Doughnuts Are About to Take Over the World

May 11, 2017

I can’t say I eat doughnuts from Doughnut Plant, a widely-beloved doughnut shop based in New York, too often. They’re a little rich for me (sorry, Geoff Dyer), and I just can’t stomach more than one bite.

But I guess it’s time to renege on that stance. On Monday, The New York Times ran a short piece on the rose-shaped doughnuts, dubbed "Doughflowers," that’ll be sold at Doughnut Plant, and I’ve totally fallen for them.

These doughnuts are the invention of Doughnut Plant founder Mark Isreal. For Mother's Day, he decided to fashion delicate creases of yeast to resemble the petals of a rose. They come in three glaze options: strawberry, rosewater and crushed petals, and Italian blood orange (made with orange blossom water).

They are, unfortunately, only available in Doughnut Plant’s New York locations for now. I doubt that’ll be for long. Isreal has decided to extend these offerings beyond Sunday, which is, to my mind, a savvy business decision. Acknowledging the aesthetic magnetism of rose-like foods, after all, is nothing new, though the rose is certainly enjoying quite a moment right now. And doughnuts, as Bloomberg declared a few days ago, have reached a real precipice in the public imaginary, with too many variations to count; they are practically eating themselves. Just a hunch, but perhaps we're witnessing the index case of a doughflower mania that’s about to seize social media.

So here I am, maybe foolishly, calling it a trend before it ferments. I believe we'll probably see many more doughflowers in our near future. There's a good chance I’m dead wrong, but I’m not alone in my suspicion that this trend is about to take off; in fact, Food & Wine attributes the rose doughnut’s mere existence to our growing proclivity for “wacky” food. They've deemed the doughflower "weird."

Join The Conversation

Top Comment:
“I'm with you - Doughnut Plant doughnuts are a bit too rich for me (not too mention that my allegiance stands by Dough doughnuts). But for sure this will become a trend, at least on Instagram. Doughnut roses are the new avocado roses are the new cloud eggs?”
— Ali W.
Comment

Hm. I don’t see much that's weird about this. I’d say the rose doughnut is the spiritual sister to the terrarium cake, that soothingly pretty confection constructed with elegance and care. If this is weird, I don’t want to be normal.

Rose doughnuts by @doughnutplant 🌹

A post shared by Bianca Hilary Kenworthy (@beelzbubb) on

🌸🌺🌸🌺 🍩Rose doughnut @doughnutplant

A post shared by IV League (@theivleagueexperience) on

Well pin a rose on your nose... #doughnutplant #doughflowers 🍩🌷

A post shared by Mallorie Rosenbluth-Valentine (@mallorierose) on

#doughflowers @doughnutplant 🌹🍩🍊🍩👌🏽👌🏽 #doughnutplant

A post shared by Mike Chau (@mikejchau) on

A bouquet of a dozen beautiful #rose #doughnuts from #doughnutplant sounds like a wonderful idea 🌹.

A post shared by Diane (@sincerely_diane) on

Doughflowers in bloom! Available now at all of our NYC shops. #doughnutplant

A post shared by Doughnut Plant (@doughnutplant) on

5 Comments

Martin B. July 9, 2017
Very even colour to them, so probably baked rather than deep-fried (no tell-tale pale midriff). Shaping the rose is not hard, just overlapping strips of dough--see the very many apple rose tart recipes that were also an Instagram craze--but it would fall apart during deep-frying, so, again, baking is probably the route to take.
 
Burton D. May 12, 2017
I was really hoping to see the technique explained - any chance someone can figure out how to create the rose shape and share it with your readers? Or did I simply miss the link?
 
Author Comment
Mayukh S. May 12, 2017
You didn't miss anything—it's definitely not in there! But if Isreal's down to share his secrets (or, you know, one of our very skilled bakers can figure it out) we'll certainly share it.
 
Ali W. May 12, 2017
I'm with you - Doughnut Plant doughnuts are a bit too rich for me (not too mention that my allegiance stands by Dough doughnuts). But for sure this will become a trend, at least on Instagram. Doughnut roses are the new avocado roses are the new cloud eggs?
 
HalfPint May 11, 2017
so pretty :)