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Earlier this month, British paper company G. F Smith publicized the findings of a survey they’d conducted in conjunction with design agency Made Thought in January. The two companies wanted to figure out what the world's favorite color was, so they created a nifty online portal to collect responses: The survey’s participants had been asked to hover their mouse over an assortment of colors until they landed on a color that was most appealing to them.
30,000 people across 100 different countries ended up responding, and G. F Smith chose a shade that essentially averaged all the participants’ answers. The winning shade is a tranquil, absorbing teal dubbed Marrs Green.
Introducing #MarrsGreen - The World’s Favourite Colour. With submissions from over 100 countries across the globe, the World’s Favourite Colour Project is a joint venture between Hull UK City of Culture 2017 and G . F Smith. The #WorldsFavouriteColour winner is @anniemarrs from Dundee. She has been invited to see the colour being made into a beautiful bespoke paper at the mill in the Lake District and introduced to the iconic Colorplan range from the G . F Smith paper collection.
To celebrate the #WorldsFavouriteColour we have launched a pop-up shop, selling iconic products customised in the winning colour, #MarrsGreen. The colour has been applied to a range of products from iconic brands including @tokyobikelondon, @anglepoise lamps, @sunspelclothing, @camsatchelco, @plainpins, @hfurnitureuk, @richardbrendonstudio and @themarshmallowist along with a selection of stationery products from G . F Smith. Come down and visit us on #HumberStreet Hull!👋 (📷 @gg_archard)
We had the pleasure of working with some amazing brands to create #WorldsFavouriteColour hued products! Come and check them out in our #MarrsGreen pop up shop on #HumberStreet Hull. @tokyobikelondon, @anglepoise lamps, @plainpins, @sunspelclothing, @camsatchelco, @plainpins, @hfurnitureuk and @richardbrendonstudio, along with a selection of stationery products from G . F Smith. . Massive thanks to @blokcnc!
We have got a treat for you! From the 12th July we are bringing the #MarrsGreen pop-up shop and some installations from #HullPaperCity to the #GFShowSpace! Book in for your tour at [email protected] @tokyobikelondon @anglepoise @plainpins @sunspelclothing @camsatchelco @plainpins @hfurnitureuk @richardbrendonstudio @themarshmallowist
The winning color takes its name from Annie Marrs, a UNSECO worker from Dundee, Scotland, who chose the color closest to the eventual winning shade. She was drawn to the color due to living near River Tay, noticing the blues, grays, and greens reflected on the water's surface.
It's a marvelous hue, at once rich and relaxing. See the process video, below, that documents how this color is made:
As far as “favorite colors” go, this one’s a shade I can certainly endorse without hesitation. It's more enchanting, to my mind, than any of the hues christened by Pantone as the "Color of the Year" in recent memory. You can have your “Greenery.” Give me Marrs Green.
What are your thoughts on Marrs Green? Let us know in the comments.