On Thursday, Channel 4, the new home of the "Great British Bake-Off," revealed the trailer for the show’s eighth season. It’s the first real sign of what the show may look like since we learned it'd be decamping for Channel 4, the result of a messy breakup with the BBC, and undergoing a major judging panel facelift.
The trailer’s quite bizarre, resembling a surreal "Wallace and Gromit" installment. Baked goods become barber shop quartets; mounds of flour are made sentient. Scones belt a rendition of Paul McCartney and the Frog Chorus’ “We All Stand Together,” the 1983 song recorded specifically for an animated children’s movie.
Most users on Twitter didn’t take too kindly to the trailer. Just look at the comments below the video on YouTube, viewers furious that a beloved show has been stripped of its identity, retaining its name but bearing no thematic resemblance to its antecedent. Understandable. Maybe this trailer’s not to your taste, for it represents too stark a tonal departure from the show’s years on the BBC.
Well, I’ll assume a contrarian stance: I quite like this trailer. It's enthrallingly odd. My interest is piqued. “Coming soon,” the trailer promises. How soon is “soon”? Channel 4’s keeping tight-lipped about the show’s premiere date, just some indeterminate date this fall. Not soon enough. Channel 4, please hurry.
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Mayukh Sen is a James Beard Award-winning food and culture writer in New York. His writing has appeared in the New York Times, the New Yorker, Bon Appetit, and elsewhere. He won a 2018 James Beard Award in Journalism for his profile of Princess Pamela published on Food52.