If you were to ask me where I'd go in the event of the Apocalypse, it would 100 percent, without hesitation or doubt, be Trader Joe's. It's my happy place, even when the checkout lines snake around the store three times and they're out of the vacuum-packed, precooked lentils I put in pretty much everything (maddening, right?). I'm sure you can understand why this is the case (hey, it's your favorite grocery store, after all): Trader Joe's has snacks on snacks; it's got sensible-but-swoon-worthy salads and speedy chicken dinners; it even sells soap to get you smelling fresh as a daisy (and it sells actual daisies, too).
So when Workwise, a software company specializing in digital customer-relationship management solutions, put together a list of the most Google-searched Trader Joe's products by state, I was all over it. Would the most popular items match up with what I was already putting in my shopping basket? Or would I find my new favorite product that had been hiding right under my nose?
The results? Definitely didn't see them coming.
Yep, you're seeing that right. The most popular product at Trader Joe's is, overwhelmingly, its Sweet Chili Sauce, favored by 13 of the 50 U.S. states. Next up, the delicate, delightful Macaron Variés, beloved by many, but especially cherished by our West Coast brethren (it got a thumbs up from 10 states, mostly out West). And next—this one, clearly a shoo-in—Everything But the Bagel seasoning (with the approval of 9 states, it's in close competition with the macarons). So. Good. So. Versatile.
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These top three winners are not-so-closely followed by a varied assortment of goods, including everything from Key Lime Pie and Dark Chocolate Peanut Butter Cups to the intriguing-sounding Unexpected Cheddar.
Check out the full array of products, broken out by state, in the graphic below. Any others on there that surprise you as much as they did me?
Many of these products recently appeared in the store's 10th Annual Customer Choice Awards (aka, the Oscars of grocery shopping), which is why they may have seen an uptick in search appearances. But maybe their nominations mirror just how popular they are, and how many people are searching for them organically. Either way, I guess I'll need to give that chili sauce a shot and see what all the hype's about.
Did your favorite Trader Joe's item make it onto this list? Share with us below in the comments!
Brinda is the Books & Special Projects Editor at Food52, where she edits all of Food52's cookbooks and covers the latest and greatest books on the site (drop her a line with recs!). She likes chewy Neapolitan pizza, stinky cheese of all sorts, and tahini-flavored anything. Brinda lives in Brooklyn with 18 plants.