The study had respondents rate the top 55 largest grocery retailers across seven main factors: price, quality, digital shopping functions, operations, convenience, discounts/rewards, and speed. Of these ranking measures, dunnhumby says, "The retailers who focus their business on superior value perception–defined by the strongest combination of price and quality–tend to have the most financial success and the strongest emotional bond with consumers."
Emotional bond? That sure sounds like TJ's to us. (We're not so proud we're crying, you're so proud that you're crying!)
Ella Quittner is a contributing writer and the Absolute Best Tests columnist at Food52. She covers food, travel, wellness, lifestyle, home, novelty snacks, and internet-famous sandwiches. You can follow her on Instagram @equittner, or Twitter at @ellaquittner. She also develops recipes for Food52, and has a soft spot for all pasta, anything spicy, and salty chocolate things.