Why You Should Stock Up on This $8 Rosé Right Now

A sure sign of warm weather to come.

April 11, 2019
Photo by James Ransom

Even though it’s barely spring right now, I’ll take any sign of warm weather at this point, and one of those signs happens to be the annual Whole Foods Sommelier Best in Class Spring Wine Sale, starring (you guessed it) rosé.

The promotion, which began this week, will last through May 28 and features a selection of 10 versatile and super drinkable options, including: Presto, a canned rosé perfect for throwing into a beach-bound cooler; and Pool Boy Rosé, a popular dry rosé from Côtes de Provence, France, which comes in a light plastic bottle that’s also easy to transport (both $12). There's even a $7.99 option, the Orlana Vinho Verde Rosé.

“This spring we’ve pulled together an innovative variety of rosé wines that really showcase how the category has grown,” said Devon Broglie, master sommelier and global buyer for Whole Foods Market. In addition to a core selection of 10 favorites available nationally, the sale will include rosés that vary by region.

The selection is as follows, with prices varying by store location:

  • Orlana Vinho Verde Rosé - $7.99
  • King Rabbit Rosé - $9.99
  • Mr. Pink Rosé - $13.99
  • Angels & Cowboys Rosé - $14.99
  • Pool Boy Rosé - $11.99
  • French Blue Bordeaux Rosé - $12.99
  • Ste. Venture Aix en Provence Rosé by Charles Bieler - $13.99
  • AIX Coteaux d’ Aix en Provence Rosé - $18.99
  • De Chanceny Crémant de Loire Brut Rosé - $13.99
  • Presto Sparkling Rosé - $11.99

If you don’t live near a Whole Foods location or just feel like going on a rosé shopping spree, don’t forget about Target, which has its own respectable rosé selection, including canned options like Yes Way Rosé, Sofia Rosé from the Francis Ford Coppola Winery, and Bubbles Sparkling Rosé.

Okay! Now that you’ve made a mental note to load up on a wine cellar’s worth of rosé between now and the end of this sale, how about celebrating spring with rosé sangria or this genius frozen rosé slushie, aka frosé?

Note: This recipe even works without a blender, meaning you can literally make it at the beach. Or you can join me in sipping on a whole reality show season's worth of rosé as Hannah B. steps into the role of The Bachelorette, which happens to premiere midway through this sale on May 13.

What else should we do with our rosé haul this year? Let us know!

See what other Food52 readers are saying.

  • Siobhan McDermott
    Siobhan McDermott
  • Karen Spardello Sagaspe
    Karen Spardello Sagaspe
  • E. Valencia
    E. Valencia
  • Karen Leonard
    Karen Leonard
  • Julie D.
    Julie D.
Karen Lo

Written by: Karen Lo

lunch lady


Siobhan M. April 29, 2019
Believe it or not, Costco has a light, balanced not too sweet rosé as well, about $6-7!!
Karen S. April 12, 2019
Rose is my favorite time of year. We especially love the Rose from Cotes de Provence. If you haven't, try Domaine Ott. A little higher price point but great for special occasions. We discovered the Pool Boy last year at our local wine shop and it immediately became a favorite. First, the price (especially the per case discount), second, the packaging screams summer fun and third, the plastic bottle and screw top are perfect for the beach and the boat. Going to stock up this weekend!
E. V. April 12, 2019
I was a bit dismayed to see that food52 wants its viewers to buy rose from big corporate stores. I thought your ethos was about quality verses quantity. Why are you not trying to support small, independent wine shops? WF is trying to be a monopoly. Here in Brooklyn we drink natural wine, shop at farmers markets and bake from scratch. Where have you been? And Target really?
Julie D. April 13, 2019
Appreciate the points and sentiment, but they are writing for a national level audience, not all of whom have easy access to a great local wine shop.
E. V. April 13, 2019
E. V. April 13, 2019
There is something called the Internet’s.
Karen L. April 12, 2019
Thank you for the reminder that Rosé is on its way and the selection is bountiful! I’m trying a few new ones based on this article.
Eva J. April 12, 2019
Me too! Thank you FOOD52 for the reminder.