Kitchen Design

This New Appliance Brand Is Here To Declutter Your Countertops

Our thoughts on Bella’s Fits-anywhere kitchenware.

October 14, 2024
Photo by Ty Mecham

Home cooks get it: all those gadgets, from waffle irons to blenders to coffee makers, can start to add up—and subtract precious counter space. But this week, new kitchenware brand Bella launched their Fits-anywhere line—a collection of appliances, some of which can be neatly folded up and tucked away.

The Fits-anywhere 2-slice toaster. Photo by Bella Kitchenware, Made By Gather

True to its name, Fits-anywhere offers countertop essentials—like a 4-quart air fryer, waffle maker, two-slice toaster, and foldable griddle—that could flourish in even the smallest of kitchens. The products’ size and storage features (like standing vertically) enable them to save, per Bella, “50% more space.” (Although it’s unclear where exactly that size comparison is drawn).

Better yet, the prices are decent: $30 for the blender, $25 for the waffle maker. Meaning, if you’re looking to add a speciality appliance to an already cramped kitchen, the Fits-anywhere line won’t set you back in cash or counter space.

The Fits-anywhere waffle maker. Photo by Bella Kitchenware, Made By Gather

To develop the line, Bella polled more than 5,000 people, many of whom, as the press release states, “expressed frustration with cluttered, bulky, black and stainless steel appliances that overtook their kitchen counters and cabinets.” While our team will forever love appliances optimized for performance (and you can peep some of them here), we’re curious if you—our community—shares a similar frustration with countertop clutter. If so, let us know in the comments.


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Paul Hagopian

Written by: Paul Hagopian

Editor @ Food52

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