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We weren't able to make a video this week, so we thought it was the perfect time to show you this video, which we made when we were just starting out. Before we launched food52, we tested our concept by holding themed recipe contests for friends and family. Just as we do now, we picked the finalists, and then they voted on the winners. Although it was a smaller pool, the submissions were top-notch, and the winners will be going into the food52 cookbook.
This video is of us making Secret Cookies. It was submitted by Merrill's mother, Veronica, and it truly is an excellent recipe. For the video, we were lucky enough to be able to work with Joel Tomar Levin, a young New York filmmaker, who added lots of cool features like a soundtrack and the credits reel at the beginning. We hope you enjoy it! (Oh, and there are a couple more of these to come in the weeks ahead.)