I haven't seen this specific product, but it looks very similar to a common method for hanging tapestries, antique rugs and quilts where a flat strip of wood is affixed behind the top and bottom of the piece - often with velcro, but I've seen older examples where it's stitched in place - then the wood strip is hung on a wall off hooks/nails. Looks like the art here is held in place via pressure between wood strips - a clever twist, as it's noninvasive so to speak, and less of a project to assemble. I'd think it would work well with a small quilt (the strips are only 18".)
At the bottom of each page on this site, there is a "get help" button under the "Shop" column. They will be able to answer your product question. Very cool idea for those frames. Hope it works out for you.
Depends on the depth of the artwork and the frame depth. I'd take the piece to a frame shop for their professional advice. If you don't have a frame shop, I've taken artwork to Michael's and they have done a fantastic job selecting the correct frame.
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