Home Decor

A Shop Announcement!

by:
February 11, 2015

Nearly 18 months ago, we launched Provisions, our curated kitchen and home shop. Like we did with Food52, we created Provisions as a place where we ourselves wanted to hang out and explore. It's where we gather the most beautiful and functional wares for your kitchen, pantry, and home -- all to help you cook and live better.

Food52 Collateral 

Our vision to be the one-stop-shop for all of your cooking and home needs came to life when when we launched our shop. And after a year and a half of watching, and listening to all of you, we've decided to rename it: instead of Provisions, from now on we'll call it the Food52 Shop. We’ll miss the name Provisions, but we’re even more attached to the name Food52 (in fact, we’re so proud of it that our entire company now sports Food52-branded phone cases). From what we hear, you're pretty attached to it too.

Shop the Story

iPhone Cases

It’s important to us that our shop retains the sense of community that makes Food52 so special. This is why we make sure to include as many of our favorite small makers as we can, and we're always happy to hear about others you love. And as we’ve expanded the shop, we’ve focused on integrating it more deeply with the rest of the site. On the product page for this cake stand, you can find some of our favorite cake recipes and an article on frosting tips. When we write about making a Champagne cocktail, we’ll link to the fabulous coupes we used in the photo. 

Props More Props
Glassware, platters and silverware ready for a Food52 photoshoot.

Over the next few months, you’ll see some other changes on Food52 too. We’ll be launching more exclusive products and design collaborations and hosting more in-person events (come see us!).

Shoot BTS Shoot in progress
Behind the scenes of a Food52 Shop photoshoot.

You’ll also find more articles covering home and design. We want to help you organize, show you how to upgrade your space with DIY projects, and inspire you with features on great kitchens and homes. We also want to bring to life the stories behind the makers who create the wonderful products we carry, so that you can see why we've chosen them and how they might earn a place in your home.  

Labels

Looking ahead, we'll be focused completely on giving you everything you need for your cooking and home life -- all in one place, under one familiar name. As always, you'll be able to come to Food52, and in one visit find a great pasta recipe for dinner, articles on which pasta shape to choose and how to cook it perfectly, and a gorgeous porcelain bowl for serving it at dinner.

Stay tuned for a (joy)full year ahead!

Photos by Mark Weinberg

23 Comments

rei February 12, 2015
Sadly, still no shipping to APO addresses, I suppose.
 
amazinc February 12, 2015
Arrrrgh.....No more of those darling "provisions" recipe/postcards???? I used my last ones for lunch invitations to girlfriends. I'll miss them.
 
sweetpotato February 12, 2015
I love the Food52 aesthetic, so I'm excited to hear you're broadening the scope of things to include home and design coverage. Looking forward to it!
 
Laura T. February 11, 2015
Shipping to Australia next pleeeease!
 
Clare February 11, 2015
Hoping you start shipping to Australia son- some many one of a kind products we can't find at home. Love the site.
 
Laura T. February 11, 2015
Great minds Clare!
 
phyllis February 11, 2015
So exciting. I've been a 'follower' since your beginning and I'm always excited to see the changes and additions!! Congratulations.
 
Diane February 11, 2015
Love this site and looking forward to the new changes. But when will you be shipping to Canada as there are many things I would like to buy...
 
BrooklynBridget February 11, 2015
We're working on it! When we have know an exact date, promise we'll let you know!
 
luvlondon February 11, 2015
Exciting news! Looking forward to the changes...
 
Kendall V. February 11, 2015
I'm so excited to read the stories of those who make the products you sell. It will make them just that much more meaningful in my kitchen.
 
Eva Q. February 11, 2015
Exciting news! A suggestion: I would *love* it if you could start tagging recipes/ingredients. I realise what a significant undertaking this is, but there's a large audience of food lovers and home cooks that want or need to eat within certain guidelines. Take me for example: I'm a huge fan of food52 but when I do the occasional paleo/whole30 reset I'd love to have food resources beyond the Paleo/primal community...and I don't find it easy to search/use food52 when I'm abstaining from dairy, grains, legumes, sugar. I guess what I'm saying is that as a mid-40 year old woman who still likes to crush it (rock climbing, lifting, running) *and* also cook, food52 only partially works for me. And this makes me sad because I really love y'all.
 
Nilam A. February 11, 2015
Congrats y'all! This is exciting! <br />Also, I was so excited when thought all of those stickers were Food52 mugs but I was wrong. :(
 
susanann February 11, 2015
me too! I was ready to order a mug!
 
Violetsnake February 11, 2015
Will you finally be including selling/shipping to Canadian customers in the new store?
 
Haley S. February 11, 2015
Not just yet, but we're working on it!
 
luvcookbooks February 11, 2015
Wish you (I) could mail order Liz Larkin's scones and cookies.
 
Haley S. February 11, 2015
I have the same wish!
 
cookinginvictoria February 11, 2015
Yes, please add it to the wish list. :)<br />I too look forward to the day when you all are able to ship to Canada!<br />
 
Marilyn M. February 11, 2015
A collaboration with J. Morgan Puett would be interesting.
 
Barbara W. February 11, 2015
What a great idea. Looking forward to your new ideas. Thanks.<br />
 
Chocolate T. February 11, 2015
Congratulations! Eyes on the future.
 
Lori L. February 11, 2015
As always, you inspire us all! Can't wait to see what's next.