Our Latest #f52contest: Back-Pocket Baking

August 28, 2015

#f52contest is our newest, fastest way to share recipes—on Instagram! Our latest theme: back-pocket baking.


We have a faster, easier way to share your recipes and photos with us: Instagram! Each month, we'll pick an ingredient or a theme and ask you to tell us about what you're making through photographs and captions. And for this contest—in honor of our very-soon-to-be-released Baking cookbook—we want you to show us your best back-pocket baked goods, the baking recipes you pull out for special occasions or just because. Maybe it's a one-bowl cake; maybe it's a super-fudgy brownie or a lofty, brunch-ready popover. We want to see them all!

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Here's how the contest will work (check out the official rules here):

  1. Take a photo of your best lazy baked good and be sure to use the hashtag #f52contest. When you tag your photo, it will appear below for everyone to admire.
  2. Describe what you made in the text of the caption so that others can replicate it. Consider this your opportunity to condense your favorite recipes into caption form.
  3. We'll regram one photo a day, taking into account the most creative ideas and the most beautiful photos.
  4. At the end of the week, one winner will receive a signed copy of the Baking book!
  5. Want some inspiration? See some past #f52contest winners.

Questions? Ask in the comments!

Photo by James Ransom 


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