Refrigerator design is more important than you think.
Today, we're giving refrigerators much-deserved thought (and offering a peek inside some of our staff's fridges).
It turns out that how you eat isn't just about what food you buy, where you buy it, or what you make with it—it’s also about where you’re putting it. Your refrigerator is a mirror onto your eating and cooking habits.
But how much thought have you put into it lately? Not its dirty shelves nor why on earth there’s cereal in there (yes, our head of customer experience Lauren Kelley keeps cereal in the refrigerator—see below for proof)—but rather its layout.
Rees' theory is that refrigerator design is a reflection of food culture—to study how it has evolved over time and how it differs between various world regions is to analyze how people shop for and cook food in that time and place. The design of refrigerators—the shape, the color, the shelf arrangement, the fancy features (like a vegetable crisper or a "Cool Zone" or an ice maker)—reflects and affects the way we shop and eat.
Some of the relationships Rees discusses in his book are, as he admits, obvious:
First and foremost, there's the size. For those who have traveled between the U.S. and Europe, the most striking difference is that refrigerators here are mammoth in comparison. Fifteen or twenty years ago, a very large fridge might have meant 22 cubic feet, but now, Amazon has a whole category of refrigerators larger than 30. A big fridge means you don’t have to shop as much: You might drive to Walmart or Costco every Sunday, pack your car full of groceries, and stock up for the next couple of weeks. And for those who live far from the grocery store, that’s the most convenient option.
In European cities, where markets are aplenty and space is limited, there's no great big reason to have a great big fridge. The refrigerators in Paris are rail-thin compared to those in Houston; they're not a little smaller—they're half the width, and it's a sign both of the frequency with which people shop (shopping more often means storing less) and of the value of floor space. In European cities in particular, where square footage is such a high-priced commodity, the goal is to take up as little room as possible.
When editor Ali had to buy a refrigerator in Rome this past summer, she and her boyfriend physically picked it up from the store, put it in a cab, and took it back to the apartment—it was that light. Erin McDowell, who recently bought an Italian-designed Smeg fridge for her New Jersey home, also noticed how small it was compared to the refrigerator she grew up with: "The good news is, unlike a standard fridge, it's light enough to lift easily, which should make moving it easier!"
Beyond the size of the refrigerator, there's also the color. Steel is the fridge color in the U.S. According to Rees, this is a recent preference intended to make refrigerators more inviting to men. In a space that has been almost exclusively a woman's domain, the steel connotes industry and makes men feel, at least subconsciously, more comfortable.
Then, there are the accessories—the accoutrements and ritzy features that, Rees says, will tell you something about how important the refrigerator is to the owner but which aren't crucial to the refrigeration technology. The real improvements in refrigerator energy efficiency happened in the 1970s, explains Rees—basic refrigerator function and design hasn't really changed in over 50 years.
When you're upgrading your fridge or buying a new model, what you're paying for is additional square footage and/or assorted features (some refrigerators counterintuitively even spout hot water!)—not innovative technology.
Many of the expensive models "have features that serve no purpose related to keeping food fresh, like sparkling water dispensers or a hidden third door. With such features, refrigerators have become important tools for conspicuous consumption, a way to braodcast your economic status to guests in your home."
Even Erin's Smeg came with "standard with a variety of compartments that [she] didn't really need. Large metal bottle holders (it would make a great beverage fridge in a home), built in egg holders, lots of mini dividers, etc." Erin removed most of these pieces and readjusted the shelves to suit her particular needs.
Ali's Italian refrigerator, on the other hand, consisted of only shelves (and not plastic shelves—rubber-coated metal shelves): It has no drawers, no vegetable crisper, no cheese drawer, and no freezer compartment).
But Rees would rather see every person have a refrigerator with a hot water dispenser (or another extraneous accessory) than see massive 40 or 50 cubic feet fridges in personal homes: Companies "sell people bigger fridges because they want to convince them to get rid of their old fridge even when it’s still operating."
"If things continue like that," Rees says, "that would really affect what we eat in a sense that everything will have to be able to survive for an extended period of time. It will have a bad effect on the planet and on the American palate."
So the next time you're attracted to the refrigerator with four doors and three evaporators and a platinum cooling system, consider just reorganizing your current model instead.
What type of fridge do you have (and how did you select it)? Tell us in the comments!