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Let's Bring Canned Coffee to the U.S.!

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If you're a sleep-deprived adult (hi! hello!), you have a morning coffee ritual. 

Mine consists of walking by the coffee store near our office—back and forth, several times—until I can convince myself that I don't need the $4 brewed coffee. Head bowed, I head towards the French press, then spend 5 minutes watching the timer intensely. Then I force myself to drink the bitter sludge until I feel like myself and my thoughts are firing at normal speed.

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Photo courtesy of hachisu via Flickr


But what if it could be psycologically and physically easier? 

In what will be a surprise no one who has seen (or, even better, experienced) the toilets and subway stations in Japan, the Japanese are way ahead of me: All over the country, beckoning from bus stations and street corners and hotel lobbies like beacons in the night, are illuminated vending machines that dispense cans of coffee in a wide variety (hot and cold, sweetened and unsweetened, espresso, café au lait, espresso, as well as a big selection of other drinks like green tea, milk tea, and something called Pocari Sweat, which I never tried).

According to the website "This Japanese Life," canned coffee was invented in 1968 when, as legend has it, the president of Ueshima Coffee Company was late for a train and obligated to return the glass bottle of coffee-flavored milk he’d been drinking. Sadly, he missed his train; happily, the idea for canned coffee came to be.

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Photo courtesy of Dan via Flickr


Sure, some claim that all of the cans taste the same (and not good): Kate Beard wrote an article titled Sprudge called "10 Cans Of Japanese Vending Machine Coffee, From Terrible To Least Terrible."

But as an all-inclusive, extremely indiscriminate coffee consumer, I love these vending machines. I miss them every morning.

Here's why we should bring them to the U.S.: (President Obama, make this your final initiative?)

1. The convenience.
No more wandering down a street, half asleep and tripping into potholes, as you try to follow your phone to the closest coffee dispensary. With coffee vending machines, caffeine is right around every corner (or even closer!).

There are no lines. Plus, you don't have to interact with a barista who's sure to get your name wrong. (Until that day, loners, curmudgeons, busy people, and those with hard-to-pronounce names can order Starbucks ahead of time on their phones and skip the wait.) 

2. The design.
I wanted to try all of the different types of coffee simply to collect the cans. As someone who can't speak Japanese, I made my choice primarily on the can's coloring and pattern. (What's that? You're not supposed to judge a book by its cover? Oops.)

My favorite can was, quite obviously, the Boss Rainbow Mountain Blend.


Photo courtesy of Kevin Dooley Photography 


3. The names.
The experience of drinking coffee from a can—especially if it's hot—is already delightfully comical. And that's before you read the names: Smart Boss, Boss Rich on Rich, Boss Friendly Boss, Boss Silky Drip, Georgia Coffee Tasty, Georgia Coffee Milk and Bitter...It just doesn't get old.

4. The taste.
While Kate Beard writes of Boss Rainbow Espresso, "I would love to tell you the subtle nuances of flavor contained within it, but mostly it tasted of my bitter, salty tears. Clearly, Boss Coffee is made for people more ready to roll with life’s punches than I am."

I'm that person! While Kate is likely a coffee expert, with a mature palate that deemed the majority of coffee too sweet and milky (or chemical-y) for her taste, I had no disdain for the sugary, basically coffee-flavored milk drink. It's how I want my coffee to taste but am too stingy with the sugar and cream to prepare on my own accord. 


Photo courtesy of Joe Jones via Flickr


I'm sure there are weighty problems associated with these vending machines—the energy consumption, the millions of aluminum cans that need to be recycled, the nutritional value (or lack thereof)—but I want to set those asides for a minute and just revel in the idea.

I know I'd be a little more cheerful if we had a coffee vending machine at Food52 and on the corner of my Manhattan block. 

What's your dream vending machine? Tell us in the comments. 

Tags: vending machine, coffee, can, canned coffee, japan