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15 Comments
Alexandra G.
July 27, 2016
In South Florida, where I am originally, from we lived next to a tomato farm and one year the tomatoes where never picked, but left to rot on the vine. Out of curiousity I checked local news sources to see if maybe there was a disease or pest going around, but nothing from what I could find. The irony? The farm is right on a major road, a simple painted sign letting passersby know the tomatoes could be picked for free is all it would have taken to prevent so much waste.
Aliwaks
July 18, 2016
There's a difference between imperfectly shaped produce and blemished produce-- Crazy looking carrots ok no matter where I find them-- bruised, past their prime or wilty carrots that's a whole other I think the message gets confused and the message needs to be stronger that ugly doesn't mean rotten. Blemished however does mean they are damaged and just like a sweater missing a button is still pretty good if you are willing to fix it, and just like that sweater should be offered at ALL food store at a discount- those of us who know that those slightly banged up peaches will still make a banging chutney and are willing to spend the time it takes to coax those wilted carrots in to something worth eating, can do so and reap the benefits.
SKK
July 18, 2016
1975 we threw out 900 25 pound boxes of peaches. Why? The fruit came on late and when we were ready to transport the grocery stores were already getting ready for Halloween. Did not work for their marketing plans. Could to give the fruit away - it was ripe and needed to be taken care of immediately. At that time I realized there was a problem with distribution and sales because it seemed to be about marketing rather than feeding people.
Susan
July 17, 2016
As a long time gardener, I treasure - and use - all my produce, even the homely stuff. I've developed various techniques over the years to deal with the bad parts (a quick sniff will tell you if/when you've removed all the bad parts from a tomato), but I would very much like to hear about other strategies for dealing with what's really more normal produce than the pretty items at Kroger.
JulieQC
July 16, 2016
I am guilty of this. Ugly veggies in my csa box, im fine. But picking out fruit and veggie, i am going for the best looking ones.
Zozo
July 16, 2016
Great article Sarah - you've hit the nail on the head about food waste being a cultural issue, not just an individual-in-the-kitchen one. And what is culture but a collection of values?
M
July 15, 2016
As we broach this topic with greater frequency, I hope to see more education about the practicalities of this, and the more nitty-gritty details about food. I fear there are many who are interested in combatting this problem but do not have enough education to feel comfortable doing so.
Like: What "gross-looking" things on various vegetables don't matter, and which do.. Which discolourations are safe, and which aren't.. How we can properly clean and prepare an imperfect vegetable.. Which foods can have mold or deterioration safely cut off, and which can't.. What bugs to worry about or not, and how to safely combat them..
Like: What "gross-looking" things on various vegetables don't matter, and which do.. Which discolourations are safe, and which aren't.. How we can properly clean and prepare an imperfect vegetable.. Which foods can have mold or deterioration safely cut off, and which can't.. What bugs to worry about or not, and how to safely combat them..
AntoniaJames
July 17, 2016
You should go out to the produce wholesale markets (the ones that are busy at 4 in the morning) and interview individuals working at various levels of the supply chain. Most of the really interesting stuff will be learned from people who don't spend much time online.
On another note, I have to chuckle when I see "news" discussions about the sale of imperfect produce. For as long as I've been going to Oakland's Chinatown (several decades) it's been obvious that at least some of the less than perfect produce brought to the wholesale markets six blocks west are being sold in Chinatown for 20 - 60 percent of the price of perfectly shaped, symmetrical, unblemished produce in the shops in Oakland's affluent neighborhoods. Similarly, certain vendors at our nearby farmers markets sell at lower prices across the board than others at those markets, for the same reason, without identifying any particular item as "imperfect".
Though I'm admittedly no expert on this, it seems to be a rather obvious case of market efficiency.
Finally, I learned recently that our local Whole Foods sells imperfect small potatoes - oddly shaped, not uniform size -- for about 1/3 of the perfect, in conspicuously branded net bags. It's good to see. ;o)
On another note, I have to chuckle when I see "news" discussions about the sale of imperfect produce. For as long as I've been going to Oakland's Chinatown (several decades) it's been obvious that at least some of the less than perfect produce brought to the wholesale markets six blocks west are being sold in Chinatown for 20 - 60 percent of the price of perfectly shaped, symmetrical, unblemished produce in the shops in Oakland's affluent neighborhoods. Similarly, certain vendors at our nearby farmers markets sell at lower prices across the board than others at those markets, for the same reason, without identifying any particular item as "imperfect".
Though I'm admittedly no expert on this, it seems to be a rather obvious case of market efficiency.
Finally, I learned recently that our local Whole Foods sells imperfect small potatoes - oddly shaped, not uniform size -- for about 1/3 of the perfect, in conspicuously branded net bags. It's good to see. ;o)
Fredrik B.
July 15, 2016
I remember helping my parents buy groceries and routinely scrutinising fruit after the "prettiest" one. If I returned with a blemished orange or an unevenly shaped tomato, they'd put it back.
Nancy
July 15, 2016
Thank you for this article - good perspective, good to raise our eyes from the scraps to the bigger picture.
702551
July 15, 2016
It’s the same with meat, fish, whatever. Fisherman catches some crabs missing claws and/or legs. Do you think that crab will end up in a grocer’s seafood display? No way. Those are going to the processing plant to get turned into crab meat unless you drive to the harbor and ask the fisherman if he has any crabs missing appendages that he would be willing to sell at a discounted price (something I have done).
Once you start attending the farmers market on a regular basis, grocery store produce sections look increasingly bizarre, like the Stepford Wives or something uncannily perfect.
At some point, someone always does a triage of blemished food.
Sometimes it's the farmer, leaving the bad ones in the field or sending them to a commercial processing plant that will pay less at wholesale. Why would a grocer want to buy a case of apple at wholesale if most of them were blemished? Sometimes it's the grocer, only putting out the good ones in the display cases.
I buy almost all of my produce at my town's farmers market and I am happy to peruse the bargain bins that are at several vendors' tables. Some of the stuff really much be addressed either that day or within a day or two, either cooked or consumed. At those tables, it is the market staff who is doing the triage and putting the blemished ones into the bargain bins.
Heck, if I'm at a farmers market table and there are a bunch of peaches all at the same price, for sure I am going to pick the ones that look the best. That’s just human nature.
I've already commented on this topic in other recent posts so I won't rehash the same points I've mentioned elsewhere.
Once you start attending the farmers market on a regular basis, grocery store produce sections look increasingly bizarre, like the Stepford Wives or something uncannily perfect.
At some point, someone always does a triage of blemished food.
Sometimes it's the farmer, leaving the bad ones in the field or sending them to a commercial processing plant that will pay less at wholesale. Why would a grocer want to buy a case of apple at wholesale if most of them were blemished? Sometimes it's the grocer, only putting out the good ones in the display cases.
I buy almost all of my produce at my town's farmers market and I am happy to peruse the bargain bins that are at several vendors' tables. Some of the stuff really much be addressed either that day or within a day or two, either cooked or consumed. At those tables, it is the market staff who is doing the triage and putting the blemished ones into the bargain bins.
Heck, if I'm at a farmers market table and there are a bunch of peaches all at the same price, for sure I am going to pick the ones that look the best. That’s just human nature.
I've already commented on this topic in other recent posts so I won't rehash the same points I've mentioned elsewhere.
PHIL
July 15, 2016
You guys are really on this topic this month. I don't usually see the misshapen fruit in the supermarket, more likely at farmers markets, I don't care unless I am making something that needs to be picture perfect but we have been taught that the perfect shaped fruit or vegetable is better quality. If the demand/ acceptance grows then businesses will follow.
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