With every headline we write at Food52, we hope to accomplish a whole lot, in precious little space.
Our first goal is, of course, to be clear about what you’ll be getting when you click into an article. If we've done our job, the breadcrumbs are there to let you know whether you'll find a long read or a video, a roundup of lazy summer dinner recipes or a how-to on making 3-day ricotta gnudi, a cookbook review or primer on table-setting or a dive into pop culture.
And we try to express all of this in as few words as possible, all while showing a glimpse of our (friendly, curious, oddball) personalities.
Let's be clear: We don't always get it right. Sometimes we skew hyperbolic (and you kindly let us know), or make surprising punctuation choices. And then there was this mind maze:
Be a Recipe Tester for Our Your Best Recipe for Now and Later Contest!
Look away! If you read it too many times, you'll open up a wormhole to another dimension. Instead, let's celebrate some of the best headlines of the year—the ones that made us (or, at the very least, me) smile, made us think, and made us want to read, cook, watch, drink, bake, build, debate, and learn.
16 of Our Best Headlines of 2016
- 5 Times I Kinda Stepped In It at Smitten Kitchen
- In Sickness, in Health, in White Castle
- No Matter What You Do, Your Turkey Will Be Just Fine
- What Google Can’t Tell Us About "the Best" Philly Cheese Steak Recipe
- In 1987, Betty Crocker Wanted to Feed You a Thing Called "Pudding Roll-Ups"
- Contrary to Internet Reports, You Cannot Defrost a Steak in Five Minutes
- A Peach Cobbler That's Maybe Cake and Definitely Bakes in a Pool of Butter
- Your Tomato Guts Have a New Purpose In Life
- Rachel Roddy Went to Rome with Nothing, Came Away with a Cookbook Deal
- How I Went From Blankly Staring at Bottles to Whisky Aficionado
- 19 of Our Peachiest (& Nectariniest) Recipes
- Our Semi-Definitive Guide to Potato Salads
- How I Broke All Marie Kondo's Rules & Still Tidied My Kitchen
- Is "Best" Now the Worst Way to Describe a Recipe?
- And the Award for Squishiest Cake Goes To...
- In 1970, Heinz Made a Woman Tap Dance on an 8-Foot Can of Soup
What do you hope to see in the headlines of 2017? Tell us in the comments. We'll try not to open up any more wormholes.
I'm an ex-economist, lifelong-Californian who moved to New York to work in food media in 2007, before returning to the land of Dutch Crunch bread and tri-tip barbecues in 2020. Dodgy career choices aside, I can't help but apply the rational tendencies of my former life to things like: recipe tweaking, digging up obscure facts about pizza, and deciding how many pastries to put in my purse for "later."
See what other Food52 readers are saying.