New & NowFood NewsPop CultureChocolateFood BizCulture

Why the Strawberry Kit-Kat Is (Finally) Coming to America

0 Save

If you like it, save it!

Save and organize all of the stuff you love in one place.

Got it!

If you like something…

Click the heart, it's called favoriting. Favorite the stuff you like.

Got it!

Japan’s got a dizzyingly high number of different Kit Kat flavors, from wasabi to yubari melon to Okinawan sweet potato. Among my favorites is their strawberry flavor. It’s got a pitch-perfect mouthfeel, resembling a slightly tart milkshake. Though I wouldn’t quite characterize it as impossible to obtain stateside—it’s available in markets like Mitsuwa, as well as through Amazon—I much prefer it to the milk chocolate variety you’d find in your local drugstore.

11 Japanese Kit Kats To Know (and Love, or Skip)
+
11 Japanese Kit Kats To Know (and Love, or Skip)

So imagine my euphoria when, last week, Hershey’s announced that it’d be releasing the strawberry Kit Kat nationwide. The release is tied to a larger campaign called “Flavors of America.” It’s a cute little gimmick: Hershey’s has created flavors for various products in its portfolio (beyond the Kit Kat) to pay tribute to six states and the foods that define them, conjuring the feeling you'd get from a summer roadtrip.

Advertisement

Among the offerings are Hawaiian Coconut Almond Hershey’s Kisses (“Close your eyes and feel that warm summer breeze,” the company implores); Key Lime Pie- and Orange Cream Pop-Flavored Twizzlers for Florida; Reese’s Honey Roasted-Flavored Peanut Butter Cups for Georgia, replete with a hints of "flora, amber, and molasses”; Cherry Cheesecake chocolate bars for New York; and BBQ-flavored PayDay bars for Texas, with barbecue seasoned peanuts hugging a caramel center. As for the strawberry Kit Kat, it’s meant to pay homage to Oxnard's annual California Strawberry Festival, promising to evoke “the feeling of simple fruit bliss among the strawberry fields.”

Why This is the Only Milkshake I Like
+
Why This is the Only Milkshake I Like

Though I'm afraid I didn’t come across this flavor at Duane Reade yesterday, here’s to hoping it tastes like its Japanese antecedent. These flavors of America are available only while supplies last, which I presume will be through the summer. Bummer. In my opinion, strawberry Kit Kats should be available year-round. Everywhere.

What’s your favorite Kit Kat flavor, Japanese or otherwise? Let us know in the comments.

Tags: kit kat, hershey