Queen of clean living Gwyneth Paltrow probably isn’t the first person you’d associate with the frozen food industry, but one upscale outlier has managed to get the seal of approval from the Goop founder—plus an impressive investment.
Paltrow has joined the board of investors for Daily Harvest, a sleek meal kit service founded by Rachel Drori in 2015 that offers items like activated breakfast bowls, overnight oats, organic smoothies, and chia parfaits. The product lines features ingredients like hemp hearts, pink Himalayan sea salt, and “camu camu,” a superfood praised for its high vitamin C content. Kits are available in weekly and monthly increments, starting at six cups per week for $7.99 per cup.
In a statement to People, Paltrow praised Daily Harvest as a “revolution in frozen”:
Frozen food gets a bad reputation but it’s actually a very practical way to consume nutrient-dense foods...Most people don’t have access to farm fresh produce year-round and often times the produce available in the grocery store was picked before peak ripeness and then traveled a far distance to the store while its nutrients degraded. Farm-frozen produce is picked at its nutritional peak, retains more nutrients and its more readily available to everyone. For this reason Daily Harvest really resonated with me.
Tennis legend Serena Williams and Net-a-Porter founder Natalie Massenet are also among the company’s investors.
Of course, if you don’t happen to have a Goop-level budget to eat healthy, meal-planning at home is pretty straightforward and affordable, and your freezer works just as well as Paltrow’s.