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What Would You Call This New Shade of Blue? Crayola Is Asking

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In major color news that will change the arts and crafts landscape for school-age children (and adult coloring book enthusiasts) everywhere, Crayola has finally narrowed down the picks for its newest blue crayon, a bold hue known as YInMn Blue, first discovered in 2009 by chemist Mas Subramanian at Oregon State University. But, they need your help naming it.

Photo by Crayola

The final five, fan-chosen contenders, as they stand: "Dreams Come Blue", "Star Spangled Blue," "Blue Moon Bliss," "Reach for the Stars," and "Bluetiful."

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Earlier this year, the storied crayon manufacturer announced it would bid farewell to Dandelion, a “jolly good yellow” that even enjoyed its own retirement tour after 27 dutiful years of service.

“We are a company all about kids, creativity and color, so we strive to keep our color palette innovative and on-trend,” Crayola CEO and President Smith Holland said in a statement after the initial news. “The new blue crayon color will help Crayola to continue to inspire kids and kids at heart, to create everything imaginable.”

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We will be keeping a close eye on the top contender to emerge from what is sure to be a divisive race. Fans have from now until Aug. 31 to cast their votes before the official name is announced in September.

What are your thoughts on Dandelion retiring and which blue will you be voting for? Share your choice with us below!

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Tags: crayola, color, crayons, color news