Fruit

This Drink’s Sales Have the Flu to Thank

February  9, 2018

It’s the beginning of February and the flu has hit. Hard. Researchers are calling this year one of the worst flu seasons in nearly a decade. As a result, orange juice retailers are seeing their first sales spike in almost five years.

Really, it comes as no surprise. We’ve long held steadfast to the belief that orange juice, packed with vitamin C, is an easy kitchen staple turned immunity booster. How many times as a kid was I urged to down a glass of Tropicana at the first sign of a sniffle? In recent years, however, orange juice hasn’t been so popular.

For more than a decade, America’s orange juice sales have been in decline. Increased awareness surrounding sugary drinks has seen consumers turning away from long-standing favorites, like orange juice, and reaching instead for sugar-free alternatives, like La Croix, or drinks with a more explicit health bent, like kombucha. Recent years have seen the orange juice market deteriorate to half of what it once was in 2001.

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However, a report in the Wall Street Journal shows that orange juice sales experienced an increase of almost one percent between the beginning of the year and January 20. This is the largest peak in sales since 2013, and it seems that the flu—and a desire to avoid contracting it—might be responsible. The high levels of vitamin C in orange juice can help prevent sickness, but should it be the only recourse? Hmm, something tells me no.

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Top Comment:
“When I have a bad cold, my body craves sugary drinks: to manage that, I revolve through tea, lemon ginger water, orange juice, coconut water, gatorade, and ginger ale. And lots of soup, and fruit, like mango, melon, and oranges, or, apple sauce.”
— SoInconvenient
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Are you an OJ advocate? Let us know where you stand in the comments below.

6 Comments

SoInconvenient February 11, 2018
I enjoy orange juice, especially the fresh squeezed kind, as an occasional treat. If your body is asking for it when you feel sick, why not? When I have a bad cold, my body craves sugary drinks: to manage that, I revolve through tea, lemon ginger water, orange juice, coconut water, gatorade, and ginger ale. And lots of soup, and fruit, like mango, melon, and oranges, or, apple sauce.
 
witloof February 10, 2018
I am a fierce advocate of never drinking juice or smoothies or drinking calories of any kind, especially in between meals. Dumping all of that sugar into your system all at once without the fiber to modify and regulate the inevitable blood sugar spike that follows is so hard on your body. <br /><br />Smoothies are insane. Would you eat a banana, a beet, a handful of raw kale leaves, a cup of yogurt, and a carrot if it were all presented together on a plate? No! You'd think yuck, and that's your body's wisdom telling you something important.
 
Prathima February 9, 2018
yes, but what are those cakes in the picture?
 
Donna C. February 9, 2018
They look like crumpets.
 
Prathima February 11, 2018
That’s what I thought too! Then I ran across this: https://food52.com/recipes/34897-puffy-and-fluffy-ricotta-pancakes-with-orange-and-fig
 
HalfPint February 9, 2018
I'm an Orange Advocate rather than the juice. The vitamin C plus the fiber is a bonus. Win-win.