New & NowProduct Design

Help Us Create Product #4 in Our Line

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We’re in the home stretch of our sprint to get important feedback from you on the first items in our product line (there will be more in the future, at a more leisurely pace). Your thoughts and definitive votes on cutting boards, kitchen mats, and mixing bowls have been so helpful—we can’t wait to show you the prototypes once they arrive at our office!

In the meantime, we’d like to announce our next product: kitchen towels.

By kitchen towels, do we mean tea towels, you ask? We’re divided. Amanda likes to call them kitchen towels; Merrill likes to call them tea towels. According to Google trends in every state but Nebraska, people favor calling them kitchen towels (just sayin’, Merrill!). At Food52, we go our own way, so you can tell us what to call them (feel free to give your take in the comments below!).

Either way, these towels have more design details than you may think. What dimensions should they be? Is a loop for hanging helpful? (If so, where should the loop go: in a corner or along the side?) What fabric is best for absorbency and glass shining? We could debate and discuss these details for hours.

You see, we need your help. And you can help us by voting on the details here.

Yours in designing better kitchen wares,

Amanda Hesser & Merrill Stubbs, Co-founders
Amanda Hesser & Merrill Stubbs, Co-founders

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Help Us Create the First Product in Our Line!
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Help Us Create the First Product in Our Line!
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Help Us Design the Third Product in Our Line!
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Help Us Design the Third Product in Our Line!