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27 Muji Products So Perfect, They Make Us Feel Like Design Geniuses

A love letter to the minimalist Japanese home, stationery, and apparel store.

October 18, 2018
Photo by Rocky Luten

In Tokyo a couple falls ago, I was having lunch with my brother when I dropped a tiny piece of brown sauce–dipped tonktasu on my shirt. Of course, my hand-eye coordination abysmal, I overcompensated trying to catch it and just smeared it into my shirt even further. Miles away from our hotel, I didn't want to walk around the entire day looking like I had just used my clothes as toilet paper, so I stopped into the nearest 7-Eleven and bought a simple white T-shirt to change into.

The entire rest of that day I felt like a god. What soft cotton! What neat seams! What stylish design and cut and color! What casual, life-affirming comfort.

We've lauded the many beautiful things that a Japanese 7-Eleven offers (egg salad sandwiches, fried chicken, fish cakes simmering in broth). But I’ve always loved that there's a small section for Muji home and lifestyle products: T-shirts, stationery, even underwear. Famous in Japan (and now internationally) for being a quality retail brand on the cheap, Muji (which comes from Mujirushi, "no-brand" or "unbranded") is minimalist in its design, focusing on whites, grays, and beiges, and even avoids waste in its packaging and recycled products.

The way I feel about Muji is, I suppose, the way many of us feel about Trader Joe’s, or how my mother feels about TJ Maxx. It saves lives. You go in because you need something in a pinch, but walk out with a perfectly designed thing you’ll use forever.

Photo by Muji
Photo by Muji

All my plain white, black, and gray T-shirts are Muji-brand. My favorite red flannel shirt, now that I think of it, is from Muji (like my 7-Eleven tee, I bought it on a whim one night because I was cold and miles away from home).

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Top Comment:
“Although there's no Muji store in the city I live in but I make sure I have my wish list ready when I know I'll be visiting one. It would be a dream to visit a Muji store in Japan, not to mention the flagship store in Singapore. ”
— Devyne K.

I’m particularly fond of all their pens, pencils, notepads, and paper products. I write down all my recipe ideas and testing notes in these simple, perfect $1.50 notebooks that are as stained as all my T-shirts.

For years I’ve been sending typewritten letters to my long-distance friends (I have a restored Royal typewriter from the 1940s, the same exact model Hemingway used to use). Muji has this soft brown recycled paper that feeds into it beautifully, and brown envelopes that look very nice and old-fashioned with it. If you're a stationary geek like me (and a little nostalgic), then you're in luck.

Photo by Muji
Photo by Muji

And don’t even get me started on my Muji suitcase. I first bought it because I was in need of luggage and noticed that my cousin Becky—the person I travel with most—had been flying with the same one for years.

"I've had it forever and it's still sturdy as hell," she tells me. "I use it both for carry-on and check-in. Love it."

Photo by Muji

A Bulleted Love Letter to My Muji Suitcase

So why do I love mine?

  • It's got a hard-shell case, for one, which means if I'm checking it, I'm confident that everything in it will be safe. After all these years (I've had mine for two years, Becky's had hers for about four or five), it's still sturdy as heck.
  • Because I got the "light gray" color (which reads offset white)—and because no one else has this suitcase—I can pick it out of the baggage claim lineup easily.
  • If you're a light traveler like me, it's standard carry-on size and fits perfectly in the overhead compartments of all the commercial airlines I've flown so far.
  • Speaking of traveling light: I lied. This suitcase is deceivingly roomy and has a deep secret compartment that can fit sooo much. Every time I pack for a trip, I feel smug. Like I'm the absolute best at packing—but really, I think the Muji guys are just design geniuses and they in turn make me feel inordinately competent at life.
  • On that note, this suitcase makes even the heaviest loads (like books, jackets, sweaters) feel light en route. Because when it rolls, it glides. I've taken it to Japan, Switzerland, Atlanta, Portland, Los Angeles, New Orleans, Honolulu—airports and train stations where I've had to walk miles and miles carrying my luggage—and in those moments have always felt grateful for its magic wheels.

More Reasons to Love Muji

Photo by Muji

I wear these brown-checkered Muji slippers around my apartment, which really helps in the colder months when my floors are freezing, or when I want to go downstairs to get the mail or do laundry (but not fully commit to stepping outside).

Anyway, I'm not the only one can wax poetic about Muji. Here's why my colleagues love it, too:

Photo by Muji
Photo by Muji

“Omg. So many favorite Muji products, take your pick: The travel-sized containers; striped shirts (for me, my daughter, and my husband), perfect marker pens and blank notebooks are just some... Oh! Muji makes my favorite wet ‘Swiffer’ (it’s like a flooring mop + pole) with this microfiber mop refill. —Hana Asbrink, senior lifestyle editor

Photo by Muji

“Muji linen duvet cover and pillowcases in white.” —Ella Quittner, food writer & recipe developer

(This is the refined, edited version Ella sent me after the initial message, which was was full of typos, exclamation points, and a follow-up: “Sorry, I got excited when you asked initially.”)

Photo by Muji
Photo by Muji

“I love this guy! Not only is it the perfect size for my everyday toiletries, like mascara, lip balm, and tissues, but I also love that I can immediately see if something's missing. On the kitchen side, Muji has cute, basic plates, bowls, cups, etc.; they're all very nice." —Katie Macdonald, assistant editor

Photo by Muji
Photo by Muji

“I’m a stan for the socks, the T-shirts, and the whole wall of aromatherapy products. All of the makeup-adjacent stuff is weirdly good too, from Q-tips (they have fancy all-black ones!) to cotton squares to oddly cute toothbrushes to cleansing oils. Oh, and don't sleep on the furniture section! I'll just take one of everything.” —Cory Baldwin, director of partner content

This post is not sponsored.

Do you love Muji, too? Let us know in the comments below.

See what other Food52 readers are saying.

  • Brooke
  • Ann
  • hushmush
  • Devyne Koh
    Devyne Koh
  • michelemwong
Eric Kim was the Table for One columnist at Food52. He is currently working on his first cookbook, KOREAN AMERICAN, to be published by Clarkson Potter in 2022. His favorite writers are William Faulkner, John Steinbeck, and Ernest Hemingway, but his hero is Nigella Lawson. You can find his bylines at The New York Times, where he works now as a writer. Follow him on Twitter and Instagram at @ericjoonho.


Brooke January 9, 2019
Good lord! I discovered Muji 2 years ago on my first trip to NYC (I know, I’m 39 and am just falling in love with that amazing place. Better late than never!) I bought the most perfect gray pea coat and striped gloves. Also alllllll the pennnns and paperrrrr!
I just heard a Muji opened here in Portland. I’m in trouble.
PS Food52, I’m a little obsessed with you! Look forward to your articles/insta updates everyday. Whoever is your copywriter is a freakin’ genius. Keep it coming:-)
Ann January 9, 2019
How could you not mention the most genius Muji offering of all? The toothbrush holder. Not sure what else to call it but that little ceramic holder is an elegant, functional design.
hushmush January 9, 2019
Not that it matters at all, but you can only buy Muji products at Muji stores and Family Mart (not Seven Eleven). They have a branding deal, haha. I live in Tokyo and I have been known to buy the men's t-shirts and boxers for pajamas!
Devyne K. October 29, 2018
I first discovered Muji when I was traveling in Taipei. It was instant love at first sight & I have not looked back since. I love the minimalist design they portray. Although there's no Muji store in the city I live in but I make sure I have my wish list ready when I know I'll be visiting one. It would be a dream to visit a Muji store in Japan, not to mention the flagship store in Singapore.
michelemwong October 27, 2018
I found a Muji store in the Beijing airport. I loved their organic cotton button up shirts. I purchased 6 shirts. They're are the perfect fit for me, simple clean and fresh.
Cindy A. October 20, 2018
My introduction to, and the only place I can find, Muji is at JFK in NYC. If I don't have a layover there on a trip, I'm seriously bummed! Love their pens and all their stationary, plus the little travel containers are great- sturdy and never leak. Now I have to go to Japan to see an entire store!
Eric K. October 21, 2018
Japan's Mujis are great; there are a few NYC stores outside the airport too, should you find yourself downtown.
wg October 20, 2018
I am so glad you wrote this article for two reasons: 1) I am in desperate need of a carry-on and had no clue Muji offered suitcases! 2) After moving away from NYC 5 years ago, I am returning for a visit next month and you reminded me that Muji is one of those slightly-random-but-so-satisfying stops to put on my list. Thank you!
Eric K. October 21, 2018
You won't be sorry! There are a few colors to choose from, as well.
L. October 18, 2018
What I bought and love: Essential oils and diffusers, 3-layer pants/skirts hangers (useful for saving wardrobe space), palm-sized unlined notepads, wooden utensils, enamel food containers (great for 'smelly' stuff like kimchi), travel toiletries case etc. Muji prices in Japan are usually much cheaper than in my country 😔 Would love to get their furniture some day too
Eric K. October 21, 2018
I need to look into those enamel food containers! -smelly food eater
Mark October 18, 2018
Muji here in Australia is a bit smaller, but I love the stationary. I go to just look and end up walking out with something.
Eric K. October 21, 2018
It really is relaxing to just walk around one. Everything's so calm and measured.
Harkiran R. October 18, 2018
My Muji favs? Their essentials oils for room diffusers - you can blend your own (my latest combo was bergamot, with a touch of eucalyptus, rosemary and geranium), cotton candy, and pens!
Eric K. October 21, 2018
Cotton candy??
carla October 18, 2018
And here I thought I was the only one! I feel so understood! My all time favorites are the pens, but the small toiletry containers are up there, too.
Eric K. October 21, 2018
Oh right! My toothbrush holder is from Muji.
Asaracoglu October 18, 2018
Love, love, love Muji!!!
Eric K. October 21, 2018