Call me a deluded optimist, but I think all the hubbub about ChatGPT signaling the end of media is nonsense. AI will answer our basic questions, freeing up companies like ours to do what we do best: be funny, personable, surprising, and a little weird. That is, be human!
In recent years, as companies like ours have fought for traffic from search engines, we’ve had to adapt our language and play into the algorithms. Every publication’s voice and personality, in the process, was flattened by shaping stories around keywords. Everything started to sound the same—hyperbolic yet dull. Let the goddamn bell toll on the boring era! So go ask Bing (powered by ChatGPT) if quinoa is gluten free, then come to us to watch Rick Martínez making Spicy Steak Empanadas, read about Anabelle Doliner’s mom’s Burmese Slaw With Frizzled Onions, and discover our exclusive Bamboo Nested Mixing Bowls.
What I’ve been up to when not ranting about AI:
Testing out incense, which I burn while I work at home—my salve for Zoom-fatigue. Current faves:
Teaching my husband, Tad, to bake his first cake—the Chocolate Dump-It Cake, of course. I took a few deep, deep breaths watching his wobbly icing technique, but he triumphed!
When we were in Ojai, California over the holidays, we got hooked on the “superfoods bowl” on our hotel’s breakfast menu, so I recreated it at home. Here’s a loose recipe. On a plate, layer the following:
*For the chia pudding: Mix together ¼ cup chia seeds and 1 can coconut milk. Lightly sweeten with maple syrup and season with a pinch of salt. Let hydrate in the fridge for at least 4 hours, giving it a stir every hour or so.
Sophie Lou Jacobsen, a housewares designer known for her playful work with glass, just launched in our Shop. You may already know her colorful ripple cups from Instagram, and now you can get ‘em right here.
I picked up my first Silpat mat at E. Dehillerin in Paris in 1995. I still have it because it’s that useful, that sturdy. We proudly sell Silpat on Food52, and we recently expanded our assortment with new sizes and shapes.
From a flawed and idiosyncratic real human, writing from her tiny incense-filled study in Brooklyn,
Before starting Food52 with Merrill, I was a food writer and editor at the New York Times. I've written several books, including "Cooking for Mr. Latte" and "The Essential New York Times Cookbook." I played myself in "Julie & Julia" -- hope you didn't blink, or you may have missed the scene! I live in Brooklyn with my husband, Tad, and twins, Walker and Addison.
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