Hey Food52ers, I’ve got some news!
We’ve created a new show—Founder Files—which will take you behind the scenes with me on my ever-changing and unconventional job as a founder of a cooking and home company that now includes Food52, Schoolhouse, and Dansk.
For years, friends and family thought I spent my days in the kitchen testing recipes. That sounds fun and all, but building this company has a lot more to it than that. I’ll show you how we develop products, connect with our community, work with new talent, create social videos, learn from makers and chefs, and, yes, test recipes at home. Each month, we’ll caper around the worlds of Food52, Schoolhouse, and Dansk, and I’ll show you how the magic happens!
For the very first episode, I met with one of our buyers to talk about what makes a good pepper mill and went on set with our food stylist. Take a peek below, and stay tuned for new episodes each month.
Before starting Food52 with Merrill, I was a food writer and editor at the New York Times. I've written several books, including "Cooking for Mr. Latte" and "The Essential New York Times Cookbook." I played myself in "Julie & Julia" -- hope you didn't blink, or you may have missed the scene! I live in Brooklyn with my husband, Tad, and twins, Walker and Addison.
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