Why This White Fish Could Become Your New Go-To

We’ve partnered with our friends at The Association of Genuine Alaska Pollock Producers to introduce you to your new favorite fish.

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Today’s Q: Are all white fish created equal? Recipes that call for white fish often make it seem that way, not specifying which one to use. But I’ve long had my suspicions that one reigns supreme (for a hint, just peep my byline).

And it turns out, I was right. Pollock—specifically Wild Alaska Pollock—is light and flaky, with a mild flavor that makes it uniquely versatile. It's full of omega-3 fatty acids (those are the ones that benefit your brain and heart), and most importantly? It’s delicious, pure and simple.

Equally impressive are the people who power the Wild Alaska Pollock fishery. Meeting them in this inspiring video will give you a sense of the amazing individuals who bring Wild Alaska Pollock to our tables. You see how the fishery benefits not just us diners at home, but the people behind the product of Wild Alaska Pollock.

“In my mind, it’s the cleanest fishery in the world,” says Jeff Crain, an industry leader. He’s not wrong: The Wild Alaska Pollock fishery—located in Unalaska, home to the Port of Dutch Harbor in the Aleutian Islands—is the largest sustainable fishery in the world that is independently certified by both the Marine Stewardship Council and the Alaska Responsible Fisheries Management program. And it’s the beating heart of the people there. Vincent Tutiakoff, Unalaska’s mayor, knows this firsthand. “Wild Alaska Pollock is important for the continued development of this community,” he says.

So there you have it: Wild Alaska Pollock is pretty special. And given the dizzying number of seafood options and confusing guidelines as to what is safe to eat and how often, it feels good to know when you’re making a great choice. Sourced straight from the pristine waters off the coast of Alaska, Wild Alaska Pollock reflects transparency, integrity, and ethical sourcing. And none other than the National Oceanic and Atmospheric Association (NOAA) endorses it as a smart seafood choice because it’s sustainably managed, responsibly harvested, and not subject to overfishing.

I love the sound of that. I’m betting you do, too. So, to get cooking with Wild Alaska Pollock, I’ve picked out four of my favorite recipes.

1. Brothy Tomato Pasta With White Fish, Shallots & Capers

This light, fragrant dish is essentially a trip to the shore for your senses. With fresh tomatoes, sizzled capers, and tender pieces of Wild Alaska Pollock that perfectly complement just-shy-of-al-dente pasta, this will become the recipe you reach for whenever you’re dreaming of summer.

2. Fish Tacos

This taco Tuesday-ready recipe calls for roasting, which keeps the Wild Alaska Pollock moist while letting you control the speed of cooking. The result: a low-maintenance, simply lovely offering that’s about to join your weekly rotation.

3. Fish à la Meunière

If you love to KISS (that is, keep it simple, sweetie!) please read on. This recipe lets the beautiful, delicious Wild Alaska Pollock shine, and it’ll impress guests in about 20 minutes. Voila—dinner is served.

4. Blushing New England Fish Chowder

There’s nothing quite like a hearty chowder to fill you up. Whole Wild Alaska Pollock filets paired with Spanish chorizo make this one especially aromatic and—quite frankly—irresistible. Excuse us while we slurp.

The Association of Genuine Alaska Pollock Producers (GAPP) is a nonprofit organization that advocates for one of the world’s most sustainable and nutritious seafood products: U.S.-caught Wild Alaska Pollock. With a mission to build demand and awareness for the fish, they work to spread the word about this wild-caught, sustainable, nutritious and delicious protein source that comes directly from the responsibly managed fishery in the Bering Sea.

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