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"Cooks at a loss can query followers of Food52 both on the website, and via @food52hotline on Twitter. If a question isn't answered right away, the site managers will swoop in and help. 'We created this place where you can ask questions on the site and mark it as urgent, if you are in one of those thorny situations,' Hesser says. 'Or you can tweet a question.' It's no surprise that cooks might sooner seek help from their peers on Twitter than someone they can call. As we reported last month, researchers are finding that social media is becoming deeply embedded in our food habits in all kinds of ways." - Nancy Shute