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"In a recent interview with GigaOM, Hesser laid out how Food52 plans to become a central clearinghouse for cooking questions and food knowledge throughout the Web — sort of aQuora or Yahoo Answers for food. The idea is that anytime a cook has a question about a specific recipe, technique or general cooking topic, he or she would be able to ask that question from any cooking website – or from a mobile app or social media site – and get an answer within minutes." - Kevin Fitchard