If you like it, save it!
Save and organize all of the stuff you love in one place.Got it!
If you like something…
Click the heart, it's called favoriting. Favorite the stuff you like.Got it!
It's a big day on Food52: Provisions is finally open to the public! And we're not the only ones excited about the launch. Provisions has been featured in a variety of articles today, which have highlighted everything from the individual pieces we're selling to the link between content and commerce. Here's what people have been saying:
Bon Appetit | All This Stuff, All in One Place
"Sometimes, when you hear about a new restaurant, or store, or publication, the idea is so good, and seems so natural, that you can't help feeling a combination of "nobody's done that?" and "why didn't I think of that?!" And once it's up and running, you have a hard time remembering a time when it didn't even exist. Food52's new Provisions site, a combination of kitchen-and-home shop and idea-and-recipe guide, is one of those ideas."
Design*Sponge | Provisions from Food52
"When you shop for a baking dish on Provisions, you’ll also get gratin recipes and baked side dishes – and even a how-to video on how to thinly slice potatoes for gratin. The site is launching with 100 products and will be updated about 2 to 3 times per week. I’m already making a long wish list."
Tech Crunch | Content Meets Commerce Meets Food
"Explains Hesser, 'if you wanted to make a cocktail, you might need a cocktail shaker, you might need a how-to on what kind of ice you need, how to crush it, or how to make a sugar syrup for your cocktail. You also may need glass tumblers to serve your cocktail in,' she says. All these suggestions – product and otherwise – will be shared not only beneath the item on the Provisions site, but in time, across the entirety of Food52.com."
Fast Company | Food52's New Online Catalog Puts Inspiration Close to the Checkout
"[Food52] will infuse Provisions with 22,000 recipes, food Q&As, original photography, and articles, which the e-commerce site will pair with products in catalog-like 'collections.' A 'jamming' collection, for instance, includes not only those vintage-style jars, which are available for purchase, but a recipe for Herb Jam with Olives and Lemon and an article about how to make pickles, both from Food52."
Here are even more articles on the launch:
The best part about all of this? You can finally start shopping! Get $10 off your first purchase of $50 or more.