What do you call it when a web vendor tells you 'all the details' of a given product EXCEPT its weight, or some other fact, which is an essential fact in deciding to purchase or not? Conscious Omission Marketing? That seems to be the situation in the Food 52 Shop (and many other web shops i have seen, which omit an ingredients list and other facts.) It angers me, and takes 52 down several notches in my esteem. It affects the general pride i have in being associated with 52.
Join the party—there'll be cake.
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(Oh, and $10 off your order of $50 or more in the Food52 Shop, too.)