Meet the Maker
New York, NY
Best friends Alethea and Jill created the San Francisco-based flower shop Studio Choo and co-wrote The Flower Recipe Book -- a “flower-arranging bible” which translates floral design into language we understand, and have come to know and love. And we're partnering with Artisan Books to bring it all to you. Things are about to get pretty around here.View Full Profile
Our Tips & Stories
How we'd use this beauty in our own homes.
If you've never made a slice cake before, start now.
No creaming, no fuss, endless riffs.
All the flavors, none of the fuss.