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The Instagram Food Trends That Need to Die—According to You

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Last week, our social team posted a picture of a pie crust with a lattice that resembled a pair of fishnets, and, with it, posed a question to our followers: What Instagram food trends are you sick of seeing? (We asked the same on Twitter.)

A fair question. It seems every day brings another gastronomic fad, mislabeled as a “trend” (see this Twitter thread for a cogent explanation of the difference) that chokes Instagram feeds. And a real pastime of food and lifestyle media—us included—is stoking those flames of obsession, feeding the frenzy. Think of any food that’d prompt a food writer like me to lazily declare that it’s “too pretty to eat.”

We've collected nearly 400 responses across Instagram and Twitter, and I spent last night combing through them. It didn’t take very long to see some clear patterns emerging: a shared, profound distaste for avocado toast. A dislike of smoothie bowls. Frankenfood fatigue. Aversion towards any photos of food that are over-posed, over-stylized, and difficult to imagine an actual human eating. Here’s what we found, typos massaged.

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The Repeat Offenders

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The rest

  • Sprinkles
  • Acai
  • “Sexy pie” (hm)
  • Cauliflower Rice
  • “Pixelated fruit” (fruit that’s been sliced meticulously into many small cubes)
  • “Outrageous desserts that are actually 6 dessert items on top of a fish-shaped cone
  • “Giant hamburgers that no one could possibly eat, and Bloody Mary’s with said hamburger as garnish”
  • Edible flowers
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  • “Cramming multiple processed foods together, like crescent roll pepperoni lasagna pizza”
  • Spiralized zucchini, beets, butternut squash
  • Nutella
  • “Disgusting tomato dishes people try to pass off as shakshuka”
  • Coconut oil
  • Soup shooters
  • “Popping egg yolks in a very sexual way”
  • Avocado roses
  • Mug cakes
  • Poké (hm)
  • Sushirittos
  • Spirulina
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  • Turmeric “bastardized into foods that should never come near it” (I agree!)
  • Videos of cookies or cakes or burrata being cut open or broken apart and exploding with gooey centers
  • Towering layer cakes
  • Styling food with inedible items, like stems and leaves
  • “The image of just a hand holding an ice cream”
  • Activated charcoal ice cream

Anyway, joke’s on us, because we’ve written about most of these.

If you’ve got a food trend fatigue you don’t see represented on this list, make your voice heard. Express displeasure in the comments.

Tags: instagram, trends, fads