Last week, our social team posted a picture of a pie crust with a lattice that resembled a pair of fishnets, and, with it, posed a question to our followers: What Instagram food trends are you sick of seeing? (We asked the same on Twitter.)
A fair question. It seems every day brings another gastronomic fad, mislabeled as a “trend” (see this Twitter thread for a cogent explanation of the difference) that chokes Instagram feeds. And a real pastime of food and lifestyle media—us included—is stoking those flames of obsession, feeding the frenzy. Think of any food that’d prompt a food writer like me to lazily declare that it’s “too pretty to eat.”
We've collected nearly 400 responses across Instagram and Twitter, and I spent last night combing through them. It didn’t take very long to see some clear patterns emerging: a shared, profound distaste for avocado toast. A dislike of smoothie bowls. Frankenfood fatigue. Aversion towards any photos of food that are over-posed, over-stylized, and difficult to imagine an actual human eating. Here’s what we found, typos massaged.
Mayukh Sen is a James Beard Award-winning food and culture writer in New York. His writing has appeared in the New York Times, the New Yorker, Bon Appetit, and elsewhere. He won a 2018 James Beard Award in Journalism for his profile of Princess Pamela published on Food52.