There’s a word that is universally loathed—scientifically supported as terrible. Can you guess it? It’s not phlegm or curd or mucus. It parades all over this fine website.
Don’t stop reading. Look at these (moist) cakes:
New research presented in a scientific paper cringingly called “A Moist Crevice for Word Aversion” suggests that it’s less the sound of the word that grosses us out but rather its association. “Moist” is a word you can use to describe your favorite cake and also the wettest, dampest, dankest…parts.
If you’ve made it this far—we almost didn’t—let’s keep you uncomfortable and run through all the times* we used “moist” to describe a food.
*Okay it's a curated list. How many times, really? One editor guessed 50. The real answer: 728. One day we’ll know better.