Ice Cream/Frozen Desserts
The Ice Cream Sandwich With A Cult Following—& How to Make it Yourself
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32 Comments
anne
August 4, 2017
I've lived in SF for 20 years and never heard of it and have never seen it on a menu.
Ginger S.
August 6, 2017
Its Its were very popular in the 1970's in the Bay Area. I moved out of the area in the 80's so I am not sure when or if they lost their appeal. To get them, Its Its were typically found in Ice Cream Parlors like Buds Ice Cream which I am not sure if it exists any more. I never saw them on a menu when I lived in the Bay Area.
702551
July 25, 2018
First of all, It's It is a registered trademark, so you would never find it on a menu unless it was the actual product.
It is an ice cream sandwich not something that is typically served in a fine dining environment and would not be on a menu. It's something you generally buy in a grocery store and put in your own freezer like Popsicles.
Don't know why you haven't heard of them. They are a legendary Bay Area phenomenon, since 1928 (that's right, ninety years).
Moreover, the factory is plainly visible on Highway 101 in Burlingame.
It is an ice cream sandwich not something that is typically served in a fine dining environment and would not be on a menu. It's something you generally buy in a grocery store and put in your own freezer like Popsicles.
Don't know why you haven't heard of them. They are a legendary Bay Area phenomenon, since 1928 (that's right, ninety years).
Moreover, the factory is plainly visible on Highway 101 in Burlingame.
702551
July 25, 2018
And since it is a registered trademark, a copycat would have to be described as something else on a restaurant menu.
Here in the SF Bay Area, a fancy pants resto would probably list it as "Napoleon de glace vanille au chocolat" on the dessert menu and you would pay $18 for it.
:o)
Here in the SF Bay Area, a fancy pants resto would probably list it as "Napoleon de glace vanille au chocolat" on the dessert menu and you would pay $18 for it.
:o)
samanthaalison
July 25, 2018
I've lived in SF for 8 months and have probably eaten 50 already. Seemingly available at every corner store! And if you ever drive south on 101 you can't miss seeing the factory.
susan
July 13, 2017
Am I missing it, or did you mention how to store these? It looks like you've wrapped them in parchment, but that can't be all.
TaraT
September 12, 2016
Maybe my sandwiches were bigger or maybe i didn't let enough chocolate drip off, but I only *barely* covered 7 of the 9 sandwiches I made.
Sarah J.
September 12, 2016
Oof—sorry to hear that!! I hope you were able to melt a bit more to cover them. I'm guessing that there is some variability/guesswork/margin of error in terms of how big the sandwiches are how thick the coating is. But I do hope they taste very, very good regardless!
Steven W.
September 4, 2016
I must go tell the folks at the University of Connecticut Dairy Bar to dip their terrific ice cream sandwiches (already famous around here) into chocolate.
Meg C.
August 1, 2016
It's It's are the best! You can find them in NYC at Greene Grape Provisions in Fort Greene, Brooklyn. No soggyness, only deliciousness. :-)
Sophia H.
July 31, 2016
I have been eating these since moving back to SF, bay area, nearly 20 years ago. I have never had a limp sight soggy one.
We live them and they are very rich, the copy cats look way to big and the committee is at least twice the thickness as a real one, I doubt I could finish one, since many times my husband and I have had to share one on a long walk around the city.
Maybe make the cookies much thinner.
We live them and they are very rich, the copy cats look way to big and the committee is at least twice the thickness as a real one, I doubt I could finish one, since many times my husband and I have had to share one on a long walk around the city.
Maybe make the cookies much thinner.
SpeshulK
July 30, 2016
Up here in Canada you could buy an identical Treat in from the ice cream section of the store called "Snack And A Half". They have all since disappeared but they were very yummy!
SpeshulK
July 30, 2016
Up here in Canada you could buy an identical Treat in from the ice cream section of the store called "Snack And A Half". They have all since disappeared but they were very yummy!
BerryBaby
July 28, 2016
I got hooked on these back in the 70's when I lived in San Francisco. Now we can buy them at most groceries store in the PNW. A favorite go-to dessert, that I had a banquet many years ago, Snowballs! A big very rounded scoop of ice cream, covered in chocolate and completely covered with flaked coconut. It was vanilla ice cream however I easily change it up and use chocolate. Very delicious!
Ginger S.
July 28, 2016
I grew up in the Bay Area and this article brought me down memory lane Thanks for the reminder. I used to get my Its its at Buds Ice Cream. It has been a long time since I have had an It's It, thank you. Now I have to make these.
peanut B.
July 28, 2016
what? when the texture of the cookie is related to that of the ice cream, it's easier to eat--especially when you're navigating a chocolate coating. then again, i've never had an it's it outside of california. by soggy, do you mean it's actually kinda wet? i would hate to even think about that. why are they doing this??
vanilla is classic, but people should know about mint, which is the best if you ask me. then cappuccino. i have given up on chocolate it's its. newer flavors (like strawberry and pumpkin) are sketch. but this article is about making yours at home so i'm sure it'll be great.
vanilla is classic, but people should know about mint, which is the best if you ask me. then cappuccino. i have given up on chocolate it's its. newer flavors (like strawberry and pumpkin) are sketch. but this article is about making yours at home so i'm sure it'll be great.
Risottogirl
July 27, 2016
Not limp and soggy. Perhaps you got a bad one?? A good reason to move back to SF from Boston. Love my Its It.
702551
July 27, 2016
Been getting soggy ones over the past thirty years; I quit buying them about twenty years ago, but still run into them at picnics, tailgates, etc. And I *live* here on the SF Peninsula.
Maybe I should buy one at the factory store in Burlingame instead of sourcing from a retail grocer.
Maybe I should buy one at the factory store in Burlingame instead of sourcing from a retail grocer.
BerryBaby
July 28, 2016
Off the topic, but curious, do they still have the See's Candy outlet in South San Francisco? I loved going there and getting a big bag of 'imperfect' chocolates.
702551
July 28, 2016
@BerryBaby:
Sure looks like it:
http://ca.southsanfrancisco.sees.com/chocolate_shops_south-san-francisco_ca_ca_202111.html
Sure looks like it:
http://ca.southsanfrancisco.sees.com/chocolate_shops_south-san-francisco_ca_ca_202111.html
702551
July 27, 2016
Excellent work here, Sarah. As AntoniaJames mentions, the commercial version has rather soggy cookies. Fresh is always better with any preparation that features ice cream.
AntoniaJames
July 27, 2016
The appeal of the It's It must lie in sentimental attachments - memories and the like -- or in the excitement perhaps of participating in a cult. I for one have never understood the fascination. In each It's It I've ever had, the cookies were limp and soggy -- altogether a deal killer for me. Now, if the homemade ones can overcome that, well, that's a different story. ;o)
PHIL
July 28, 2016
I agree Antonia, sometimes the memory has more to do with it than the actual taste. I remember when Chipwich ice cream sandwiches came out on the east coast many years ago, all the rage but when you have one it's like , eh. Same thing with white castle hamburgers,
BerryBaby
July 28, 2016
I buy frozen White Castle burgers and I find them to be pretty darn good! For fun I wrap them up and place them in a white bag to bring back memories of days gone by.
PHIL
July 28, 2016
Ha Ha! I knew I was going to get heat over that comment. Like Antonia said, I think its the memory more than the taste.
Ann-Marie D.
July 23, 2017
I remember them being insanely delicious - my university cafeteria in Seattle had them and that's undoubtably how I gained my Freshman 15. They were soft cookies with ice cream inside. And I "recently" a few years ago grabbed one from the Google cafeteria. Still amazing. Everything is a memory - or we wouldn't return. A good cupcake now is still a good cupcake - to the rest of the world they're just small cakes in a different form.
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