Let's call it successful recipe branding. So many of the most beloved and memorable Genius Recipes on Food52 sell themselves with a short, compelling descriptor in the title—one-pan, 3-minute, really good, no-knead, extremely moist (almost regardless of your predisposition toward that word).
Are the names what make them genius? No. But would Dan Leader's "4-Hour Baguette" have caught your attention if it was simply called "Baguette"? Probably not.
The one rule is: They have to live up to the promise of their names—and (great news!) these 21 magical, adjective-lovin' recipes do just that.
Got a genius recipe to share—from a classic cookbook, an online source, or anywhere, really? With a really cool name or otherwise? Please send it my way (and tell me what's so smart about it) at [email protected].
From our new podcast network, The Genius Recipe Tapes is lifelong Genius hunter Kristen Miglore’s 10-year-strong column in audio form, featuring all the uncut gems from the weekly column and video series. Subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts so you don’t miss out.
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Written by: Kristen Miglore
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7 Comments
They are simple (the recipe hails from a baking booklet for first-graders)
They get better for every day you let them sit (great make-ahead gifts!)
They are easy customizable
And most important: EVERYTIME I make them for someone I get a request for the recipes. Be it kindergarteners, forest workers, my grandma or my sweets-hating dad.
Whenever I'm in doubt what to make, I make these.
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