We’re two and a half months into the year, and Whole Foods just released their predictions for the top beer and wine trends of 2018. Isn’t it too late for that? No matter! The company’s sommeliers needed a bit of time to forecast, anyway. Just last week, they shared their top five picks for the drink trends that will define and steer the market in the year ahead. Are you a fan of any of them? Read on to find out.
Mexican imports & lighter-bodied brews
The report cites the increasing popularity of the taco as the reason behind the surge of interest in beers from south of the border. Could this be? Perhaps. Or maybe after years of craft beer we’re all a little thirsty for something lighter on our stomachs—and our wallets.
This one I actually hadn’t heard of before. It’s the process of aging wine in wood barrels previously used for bourbon. Since the barrels can be used only once for bourbon, repurposing them for wine is actually beneficial. Plus, they say it makes the wine taste good. More of this, please!
Hard seltzers are the new boozy bubbly
It’s no secret that we’re deep in the midst of a La Croix moment. But could this overwhelming fascination translate into the drinks department (alcoholic ones, that is)? It seems so! Whole Foods is predicting an uptick in spiked seltzers. Hard seltzer: It’s like La Croix’s tough older cousin, the one with an eyebrow piercing.
Spritzers beyond sangria
Packaged spritzers, it seems, are on the rise. Think beyond margaritas or sangrias and opt instead for something like a Ramona, a Sicilian ruby grapefruit wine spritzer. Mmm, that’s something I wouldn’t mind cracking open on a hot summer’s day! This is a trend I can get behind.
Alternative packaging is on the rise
Remember boxed water? How about canned wine? We fickle consumers are all about familiar things in unfamiliar shapes, and Whole Foods doesn’t see that interest going anywhere. The experts are expecting big things this year for plastic wine bottles. Sounds a lot more break-proof to me!
So there you have it, all the beverage trends to expect for the rest of this year. How will they really pan out? I guess we’ll just have to wait and see.
Do you identify with any of these trends? Tell us in the comments below.