Taste Test

We Tried 17 Dark Chocolate Brands to Find Our Snack Soulmate

February 14, 2020

Managing editor Brinda Ayer and I share a filing cabinet, which is to say, we share snacks: crackers, halva, popcorn, and, most importantly, dark chocolate. There are few things—coffee included—more reliable to pull me out of a 2 p.m. slump.

So, in the name of selfishness research, we decided that a taste test was in order: Whenever we’re in need of a restock, which brands should we seek out? I went to five supermarkets and bought every dark chocolate I could find in the 70% to 85% cacao range, which totaled at 17 brands. Chunky mix-ins, like nuts and dried fruit, were a disqualifier, but salt was okay if the brand insisted upon it. Here’s how they fared, in alphabetical order:

Alter Eco Deep Dark Sea Salt (70%)

This chocolate is a minimalist at heart: no artificial flavors, or emulsifiers, or soy, or GMO ingredients. The cacao is single-origin from Ecuador and spiked with fleur de sel. Plus, what a pretty pink package! On the whole, our taste testers were into it: Multiple people called it “nice,” which is nice, and one person summed it up as “rich but not too heavy.”

Chocolat Stella Noir Dark (72%)

Like some of its brethren, this bar’s ingredient list includes vanilla (common but by no means a given with dark chocolate), which adds some candy energy to the mix. “I could EAT THE WHOLE BAR,” one taste tester declared. Another called it “fruity and roasty and delicious,” while another still said they would “pair it with something sweet to let it shine in all its bitter glory.” Maybe a cold clementine? Or a couple sticky dates? Another experiment is in order.

Chocolove Strong Dark Chocolate (70%)

Chocolove gets a gold star for effort. This bar was thoughtful enough to come with its own love poem (printed inside the wrapping!): The Elizabeth Barrett Browning sonnet sighs, “If thou must love me, let it be for naught.” (You tell ’em, Liz!) Despite its good intentions, our taste testers weren’t smitten. One said it was “pretty good,” while another said it was “pretty good?” Some complimented its warm, coffee flavors, while others lamented that it wasn’t “as ‘strong’ as the name implies.”

Divine Deliciously Rich Dark Chocolate (70%)

But how delicious and rich are we talking? Quite delicious, according to our taste testers! One “could imagine this with peanut butter,” which is the ultimate compliment, if you ask me. Other praises included “cocoa-y,” “yum,” “creamy, not too bitter,” and “good for dark chocolate devotees.” Which is all of us, right?

Equal Exchange Panama Extra Dark Chocolate (80%)

Though we love its commitment to fair-trade food systems and organic ingredients, this chocolate bar’s flavor wasn’t our taste testers’ favorite. One wrote that it had “no distinct chocolatey flavor,” which I think it’s fair to say is the goal here. Another “probably wouldn’t have this again,” while someone else found it “bitter, but in a tangy way?” That all said, one lone wolf totally loved it: “very rich and deeply cocoa-y, like a fudgy brownie.”

Ghirardelli Intense Dark Twilight Delight (72%)

We can all agree that this bar wins the name contest—who doesn’t want a twilight delight? But the reviews were mixed. While Ghirardelli didn’t have the highest cacao percentage of the bunch, taste testers still found its flavor intense: “Smoky tasting,” said one, “too much for snacking.” Another remarked on its “buzzy, coffee-like taste.” On the bright side! This chocolate “blooms pretty nicely” and “melts well.”

Green & Black’s Dark Chocolate (85%)

The darkest dark chocolate we tried. Made with Trinitario cacao beans, this bar proved to be a little extra for afternoon snacking. Several people commented on its bitterness (“bitter,” “very bitter,” another “very bitter,” you get the idea), which left us somewhere between “can’t eat too much of it” and “not my bag.” That all said: One taste tester summarized it as “deep,” which is something all of us wish to be called.

Hu Simple Dark Chocolate (70%)

The word no appears eight times on the Hu label: no palm oil, no refined sugar, no cane sugar, no sugar alcohols, no dairy, no gluten, no emulsifiers, no soy lecithin. Which leaves us with...cacao, coconut sugar, and cocoa butter. This standout sweetener seemed to catch the eye (tongue?) of our taste testers. “Obscured by the coconut sugar flavor,” said one. “Fruity,” said another. A couple people noted that it was “caramelly” and “too molasses-y.” Meanwhile, others appreciated its balance of sweetness and bite.

Lily’s Extra Dark (70%)

Another atypical sweetener—this time, stevia, a no-calorie buzz-ingredient that our taste testers weren’t all that into. A couple people found it unpleasantly “bitter.” Also thrown around: “synthetic flavor,” “tannic” (is this a compliment outside of wine?), “not bad,” and two instances of “not my fave.” Of course, there’s always an outlier: “I thought I would hate it because of the stevia,” one wrote. “But I didn’t.”

Lindt Dark Chocolate (70%)

Lindt prides itself on “exceptional cocoa flavor” and the group was inclined to agree. “Solid dark chocolate,” one noted, adding that it had “good snap.” While this boasted the same cacao percentage as several other bars, it stood out for its creaminess. “This is the chocolate for milk chocolate lovers who wish they liked dark chocolate,” one taste tester wrote before scribbling a big star and exclaiming “Favorite!” Similarly, someone else said it was “milk chocolate–esque” and that they could “eat a ton of this one,” before becoming self-conscious: “Am I basic?” they wrote. No! You’re great.

Madécasse Pure Dark Heirloom Chocolate (70%)

This bar won the New York Chocolate Show 2009 Best in Show, a competition I had never heard of before a minute ago, but now would very much like to attend. Madécasse describes itself as “dark chocolate with a subtle fruit aftertaste,” which our taste testers would say is quite the understatement. Almost every review remarked upon its fruitiness, including but not limited to: “immediately tangy and fruity,” “wow so fruity,” “tastes like a cherry tart,” “tastes like chocolate-covered blueberries,” and “tasted like blueberries?”

Mast Dark Chocolate (80%)

On its label, this chocolate bar compares itself to “a black dress” and “a charcoal suit” and “your best jeans,” which sound like three very different days/nights to me, but maybe that’s the point? This bar really divided the group. Some were fans: “Whoa, this one’s pretty nice” and “SO GOOD!” Others found it boozy and not in a nice way. A couple people remarked that it was “winey,” while someone else tasted “hops.” And one particularly honest taste tester compared its flavor to “straight alcohol. Or cherry liqueur? Also gasoline.”

Scharffen Berger Bittersweet Dark Chocolate (70%)

Another divisive pick, Scharffen Berger was neither an outright winner or loser according to the team. Favorable reviews included “really nice” (to “eat plain or for hot chocolate!”), “a crowd-pleaser,” and “bitter with a nuanced flavor.” Meanwhile, others thought it was “flat” and “eh not bad, but not my fave.”

Taza Dark Chocolate 70%

This chocolate was the only round bar in a sea of rectangles, but that wasn’t what our taste testers talked about. Unlike the others, Taza is stone-ground with molinos, or traditional Mexican mills, which yield a nubby texture. While some found it distracting, most taste testers were super into its “Crunch bar vibes” and “gritty,” “grainy” consistency. One person even drew four stars and...circled two of them? But why?

Theo Sea Salt Dark Chocolate (70%)

When Theo says sea salt, Theo means sea salt. We were here for it, though. One taste tester called it “a celebration.” Another said: “There is a lot of salt happening here, but also dried fruit vibes. This would kill on a s’more and I would pair with a beer.” Honestly, what else do you need to know?

Tony’s Chocolonely (70%)

Tony’s mission is to make chocolate production “100% slave-free worldwide,” which you can and should read more about here. Also worth your time: this deep dive by Melissa Clark about how chocolate gets made. As I unpacked my haul, several people spotted the Tony’s wrapper and said something like, “I love Tony’s!” And the taste test results echoed as much. The kind words included: “very snackable,” “delightfully bitter,” “yummy,” “impressively silky for a dark chocolate,” and “I’d eat it on a plane.”

Trader Joe’s Pound Plus (72%)

The title says it all. This bar weighs in at a whopping 17.6 ounces, which makes it either very impractical or practical to keep in your desk, depending on the size of your desk and stress of your job. “Now that’s what I look for in chocolate—a nice snap!” one taste tester announced. “Chocolate that I want to snack on,” said another. And: “Not mad about this at all. Would buy, but not gift.” But isn’t every chocolate a gift? Especially to yourself?

Join The Conversation

Top Comment:
“My favorite dark chocolate is the endangered species brand!!! It's so rich and creamy and I'm also helping to save animals as I indulge my sweet tooth! It's definitely a win-win ❤️”
— Dee

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Emma is the food editor at Food52. Before this, she worked a lot of odd jobs, all at the same time. Think: stir-frying noodles on the fly, baking dozens of pastries at 3 a.m., and writing about the history of pie in North Carolina. Now she lives in New Jersey with her husband and their cat, Butter. Stay tuned every Tuesday for Emma's award-winning column, Big Little Recipes (also the cookbook in October 2021!). And see what she's up to on Instagram at @emmalaperruque.


cocoamantra June 14, 2021
Wonderful information and quality article. Thank you so much for sharing. We at Cocoa mantra manufacturing fine quality organic dark chocolate with natural cocoa butter using Indian cocoa beans. Request to the author and readers to visit us and rate us. Website: http://cocoamantra.com/
cocoamantra June 14, 2021
Wonderful information and quality article. Thank you so much for sharing. We at Cocoa mantra manufacturing fine quality organic dark chocolate with natural cocoa butter using Indian cocoa beans. Request to the author and readers to visit us and rate us. Website: http://cocoamantra.com/
Barbara R. March 4, 2021
We prefer Valrhona Le Noir Amer 71% Dark Bittersweet
Nicole S. March 4, 2021
What chocolate do you self a favor and check out the 500 with you most of the dark chocolate from all over the world:
Chococraving March 4, 2021
Great article.
Srikanth D. January 10, 2021
Wonderful article. Could you please consider our Chocolate brand as well. Chocolate Mantra is India's artisan Chocolate maker. We have wide range of Chocolates, we use finest quality single origin Indian cacao beans. Please visit our website https://www.ChocolateMantra.com
Nicole S. May 15, 2020
If you love chocolate, especially dark chocolate, check out: www.chocolateratings.wordpress.com.
There are over 450 reviews of chocolate from around the world.
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Dee March 17, 2020
My favorite dark chocolate is the endangered species brand!!! It's so rich and creamy and I'm also helping to save animals as I indulge my sweet tooth! It's definitely a win-win ❤️
nathanielThughes February 24, 2020
I like The heirloom chocolate but prefer the 92% dark one that has very fine flavor fruity tones. The hu is good because it doesn't use refined sugar. But not on the list is Abajitas raw Honey sweetened and chocolate. Bold, dark, acidic fruitiness, and without refined sugar: www.abejitaschocolate.com

Cheers to good chocolate!
Barbara R. February 16, 2020
I don't see Valrohna 71% on the list. IMHO it is the very best for flavor and texture.

Pumpkiness February 15, 2020
My favorite is actually Wal-Mart's Sam's Choice Swiss Dark Chocolate.