It is commonly used in candy, so it always reminds me of candy confection (the inside) -- sweet and as BavarianCook says, kind of like powdered sugar. The white really doesn't have much flavor besides sweet (Boulangere - I love the idea of adding rosewater). It is really fun to work with from a decorating perspective, and the chocolate version is very chocolate, which is nice. If you don't make it yourself, make sure you buy it from a really good source -- I've been very disappointed with the stuff Wilton sells -- negative taste profile in my opinion.
It's pretty sweet, alright. I add rosewater to give it a bit of flavor, but honestly, most people don't eat more than a couple of bites of it. It's more aesthetic than anything.
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