What would you think of a custom cookbook feature? Using recipes you've chosen.
Users could choose to pay for custom books, which would be printed and bound in hard copy by food52.
The community could create their own books for their choices; like gluten free, veggie, holidays, or any theme they wish.
While I know the 52 IT staff has a lot on their plate now, it's a bluesky idea but I think it would fit the site as a 'crowdsourcing' community of homecooks.
Get the recipes and features that have us talking, plus first dibs on events and limited-batch products.
(Oh, and $10 off your order of $50 or more in the Food52 Shop, too.)