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At Food52, we spend a lot of time thinking about where we source our groceries for photoshoots, and you'll often find our editors venturing to the farmers market to buy in-season produce.
But does it really make a difference? Is it worth the extra time and money?
For a recent cookbook shoot, we needed strawberries, and a real-life example emerged. Here, you see standard issue supermarket strawberries from California on the left and local strawberries from the New York area on the right. You'll notice that the local berries are smaller and redder, but it's not just looks alone: They're also sweeter and more flavorful.
The verdict? Worth it.
What produce will you only buy from the farmers market? And what tastes just as good when it comes from the store?