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5 Comments
HonGDB
June 1, 2016
Hey! Great new feature? How about developing the app for the majority of people in the world--ie, for Android. The world is actually not all white affluent Americans who don't care or know what's under the hood of their magical status symbols. You'd think with his past expertise, VP Rosaen could tell the rest of you that.
702551
June 1, 2016
It's worth noting that Food52's current business model is to drive readers to their online shop -- their main revenue stream.
Since this online shop only ships to US addresses, it is reasonable for Food52 to decide to focus on the US readership and the demographic who is likely to purchase something at the store which is indeed likely to be users of iOS-powered devices.
Moreover, study after study show iOS users to be more affluent and more likely to spend money over Android users, both for things like online content and apps as well as online retail. Even developers of paid apps (this Food52 is a freebie) have consistently documented much higher revenue from the iOS platform over other platforms both in revenue per app download as well as total revenue (despite Android's much larger user base). In many cases, revenue from iOS users is 5-10 times greater than Android.
But since their main revenue stream comes from retail sales, the question that should really be asked is "What is Food52 doing to expand retail sales to non-US destinations?"
Note that the Food52 editors have previously noted that there is *ONE* person writing apps for Food52 and the decision was made to address the smartphone platform that drove the highest number of users to this site (presumably after looking at server access logs).
Disclaimer: I am an owner of an iOS device but I have never used a Food52 app on it.
Since this online shop only ships to US addresses, it is reasonable for Food52 to decide to focus on the US readership and the demographic who is likely to purchase something at the store which is indeed likely to be users of iOS-powered devices.
Moreover, study after study show iOS users to be more affluent and more likely to spend money over Android users, both for things like online content and apps as well as online retail. Even developers of paid apps (this Food52 is a freebie) have consistently documented much higher revenue from the iOS platform over other platforms both in revenue per app download as well as total revenue (despite Android's much larger user base). In many cases, revenue from iOS users is 5-10 times greater than Android.
But since their main revenue stream comes from retail sales, the question that should really be asked is "What is Food52 doing to expand retail sales to non-US destinations?"
Note that the Food52 editors have previously noted that there is *ONE* person writing apps for Food52 and the decision was made to address the smartphone platform that drove the highest number of users to this site (presumably after looking at server access logs).
Disclaimer: I am an owner of an iOS device but I have never used a Food52 app on it.
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