Behind the Holiday Scenes at Food52

December 25, 2014

The holiday food season at a food startup are wonderful. Our fridge is packed with cookie dough, and pies nestle together in our toasty oven. The air is permanently scented with spices and sugar. Someone is always proffering a spoonful of pudding or a bite of crispy latke. And really, it would be impolite to turn that down. We do it all in the spirit of the holidays.

Our Instagram feed might be all carefully plated cakes and prettily wrapped gifts, but behind the scenes, it can be a little, shall we say, less polished. Here's a peek at what it takes to pull off a holiday season at Food52:


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Marian builds a gingerbread trifle on camera (read up on her technique here)

Hudson (our VP of sales' son) helps Tim design some holiday graphics


Bobbi Lin working some photography magic; Piles of presents from our shop

Alison, our test kitchen manager, cooks brussels sprouts in our test kitchen

Kristen, our executive editor, contemplates how to turn carrots into something festive

We've done all this work -- like testing the best eggnog recipes and finding the perfect last-minute gifts -- in order to share them with you, so we hope every detail helps to make your holidays cheerier and more delicious!

Food52's Automagic Holiday Menu Maker
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Food52's Automagic Holiday Menu Maker

Choose your holiday adventure! Our Automagic Menu Maker is here to help.

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See what other Food52 readers are saying.

  • Debbi smirnoff
    Debbi smirnoff
  • Joanne Cavan
    Joanne Cavan
I like warm homemade bread slathered with fresh raw milk butter, ice cream in all seasons, the smell of garlic in olive oil, and sugar snap peas fresh off the vine.


Debbi S. December 25, 2014
What do you use autopoles for? Love to see more of the behind the scenes (Image taking.)
Joanne C. December 26, 2014
As a guess, being a photography buff, they're being used to mount lights or cameras above the food where space is otherwise too tight for stands. You could place these between walls and then use something like the Manfrotto super clamp to create your base. Much easier than fussing with sandbags I would wager.