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It's safe to say that by the time huge companies catch wind of a trend, develop their own marketable, profitable variation, and test the prototypes by placing pieces in a giant maze and recording how fast it takes mice to find them... that trend is probably old news.
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Many of us were first alerted of "a potentially annoying San Francisco food trend: artisanal toast" back in 2014, when the This American Life broadcast came out—then were reminded of it every single dayon Instagram, at long-lined brunch places, on our own site for the past two years. According to General Mills, work on the cereal began a year ago—at which point, consumers were already used to seeing $5 toasts on breakfast menus.
Now, General Mills has taken that trend and immortalized it. If Cinnamon Toast Crunch was Wonder Bread and butter, Tiny Toasts is whole-grain sourdough topped with homemade almond butter and some hemp seeds. Why not?
So there you have it: Now you can eat toast without even turning on your toaster. And if you don't like toast, you'll be reassured: “We heard from several consumers that the Blueberry Tiny Toast tastes like a blueberry muffin, which is just awesome praise. That’s exactly what we were going for," said Mike Evenson, product developer in General Mills' Innovation, Technology, and Quality division.
A (former) student of English, a lover of raisins, a user of comma splices. My spirit animal is an eggplant. I'm probably the person who picked all of the cookie dough out of the cookie dough ice cream. For that, I'm sorry.