New & NowThe Piglet

Under the Hood of the Food52 Piglet

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Yes: Choosing 16 cookbooks (how?) and 15 judges (who?), then throwing both to the mercy of a bracket-style tournament can seem a little...random. So why do we do it? And how?

Today's episode of Burnt Toast goes behind the scenes to answer all of this.

Listen to me, Amanda, Merrill, and Piglet co-founder Charlotte Druckman talk about the tournament's origin story, and the reason behind the name (fun fact: even I didn't know why it was called The Piglet when I took it over, 4 years ago). We also talk disaster stories—and we have a few.

Hear it all, right this way:

Play the episode above, find it on iTunes, or listen to it using your favorite podcatcher. (Don't have one yet? We're fans of Stitcher.)

Tags: Burnt Toast Podcast, Cookbooks